Bloomberg’s TV blitz is pay­ing off

Boston Herald - - News - Paul LAM­BERT Paul Lam­bert is a com­mu­ni­ca­tions ma­jor at Franklin Pierce Uni­ver­sity, Class of 2022.

Michael Bloomberg is tak­ing the 2020 pres­i­den­tial race straight to TV.

The self-made bil­lion­aire is flood­ing the air­waves with his cam­paign ads and it ap­pears to be pay­ing off.

The former New York City mayor and me­dia mogul polled at 4.4% in Tues­day’s Franklin Pierce Uni­ver­sity-Bos­ton Her­aldNBC10 Bos­ton sur­vey. Bloomberg was con­sid­ered “very fa­vor­able” by al­most 19% of re­spon­dents. That’s higher than U.S. Sen. Amy Klobuchar, busi­ness­man An­drew Yang and U.S. Rep. Tulsi Gab­bard, all of whom have been in this race since last spring. Bloomberg only made his an­nounce­ment to run in late Novem­ber.

Don’t for­get that Bloomberg isn’t even on the bal­lot for the New Hamp­shire pri­mary, which is now less than a month away.

Be­cause Bloomberg isn’t ask­ing for donors, he’s not likely to make any of the Demo­cratic debates, which re­quire can­di­dates to sur­pass a donor thresh­old to be on stage. It’s a new and dif­fer­ent spin on what San­ders and Warren have done. While Bloomberg angers that crowd by fund­ing his cam­paign with his vast wealth, he too can make a sim­i­lar prom­ise to pro­gres­sives that he won’t be be­holden to cor­po­rate in­ter­ests.

Thanks to the high­est ad buy in U.S. po­lit­i­cal his­tory, Bloomberg’s cam­paign ads are ev­ery­where. He’s al­ready spent over $100 mil­lion of his own money on the elec­tion, and plans to dump mil­lions more into a 60-sec­ond Su­per Bowl com­mer­cial. Ex­pect a whole lot more cash com­ing out of Bloomberg’s pocket. His net worth of over $55 bil­lion means he’s got plenty left.

It’s not just Bloomberg who has seen re­sults so far, ei­ther. Fel­low bil­lion­aire and pres­i­den­tial can­di­date Tom Steyer is sec­ond in South Carolina be­hind Joe Bi­den with 16% of the vote, a re­cent Fox poll shows. An­other Fox News poll in Ne­vada put him at 12%, good for third in the state. Those polls al­lowed him to qual­ify for tonight’s Demo­cratic de­bate in Iowa.

Does any of this mean that Bloomberg or Steyer de­serve front-run­ner sta­tus? Not at all. But keep an eye on their per­for­mances this elec­tion cy­cle. They may be show­ing us a dif­fer­ent way to win the White House.

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