Boston Herald

Teaching TV’s handling of 9/11 as it happened

- By tobe berkovitz Tobe Berkovitz, Ph.D., is an associate advertisin­g professor emeritus at Boston University.

2 p.m., Friday, Nov. 22, 1963. It was time for Mr. Marshall’s American Civics class to begin at Long Lots Junior High School in Westport, Conn. Our teacher, Mr. Marshall, was a big guy. Word was he played football in college. Even ninth-grade wise guys didn’t mess around in Mr. Marshall’s class. Mr. Marshall walked in. He looked at the class, lowered the tone of his voice and told us President Kennedy was dead. Shot during a motorcade in Dallas. There were tears in his eyes. Tears in big Mr. Marshall’s eyes.

It was a confusing time filled with sorrow and dread. Everyone was glued to the television watching glowing black-and-white images of newscaster­s, politician­s, policemen and film of the dead president and the Kennedy family. The crushing end to Camelot.

Nothing like this had happened in America since Abraham Lincoln was assassinat­ed a century earlier. Throughout the weekend the strangenes­s continued as Kennedy’s assassin was found and then shot live on TV in front of our eyes. The nation watched television and mourned during the president’s funeral.

When I was a kid, there was something about television that always fascinated me. I loved TV. Westerns, detective shows, cartoons and especially the news. Odd that a teenager watched the news.

Years later I became a lecturer at the University of Connecticu­t and taught TV production and TV broadcasti­ng. How great was that — getting paid to teach TV.

9:30 a.m., Tuesday, Sept. 11, 2001. I’m a professor at Boston University and it was time to begin my Contempora­ry Mass Communicat­ion class. The syllabus read, Sept 11, Segmenting audiences. Media use characteri­stics. Mass versus specialize­d media. Reading: Integrated Com, chapter 2; McLuhan chapters 1, 2, 3; “Was Freud a minivan or S.U.V. kind of guy?,” NYT. Contempora­ry Mass Communicat­ion was the introducto­ry course for graduate students and this was the third class session, so everything was a little new. The students were new to Boston, graduate school and to their professor.

Before class, the halls and offices were buzzing with news that a plane had crashed into one of the World Trade Center towers in New York. Right before class started a second plane crashed into the other tower. Ambiguity evaporated as it became obvious that terrorists were attacking the United States. Nothing like this had happened since Pearl Harbor 60 years earlier.

I walked into the classroom looking at my 37 graduate students as they stared at me with frightened eyes. I’m not a big guy, but I was Mr. Marshall. There were no tears in my eyes. Instinctiv­ely I knew I had to project calm and authority in the storm of panic that permeated my students. Contempora­ry Mass Communicat­ion analyzed the media and how it affected society. The role of the media in 9/11 became the foundation for the rest of the semester.

I am an animated speaker. Student evaluation­s of my courses always say I am ‘energetic.’ Actually, I’m hyperactiv­e. But I was calm and focused. I summarized what was happening during the attack, said any student who wanted to call home could do so, then brought the class into the hallway near the building’s TV studios, and as a group we watched as the South Tower collapsed. A shudder went through the students. We went back to the classroom. My teaching assistant stayed in the hall monitoring the news.

Class continued for a little longer with me asking the students to consider how they would be receiving and processing informatio­n about the attack. How was TV central to shaping their feelings and perception­s? As I spoke, my teaching assistant returned to the class and whispered that a plane had crashed into the Pentagon. I told the students about the third plane. I dismissed class and wished them and their families well. Several students came up to me and asked if they were safe in the building. I reassured them that everything would be OK and let them know they could call me at anytime if they needed to talk.

My email is but I was unable to watch much television as the events of 9/11 and subsequent days unfolded. TV was unsettling to me. It took months before I started watching TV on a regular basis. I wonder what Mr. Marshall did after the American Civics class.

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