SNOOKI Blood, Sweat and Gears
THE HISTORY OF SNOOKI IS A tale of trials and tribulations that started from the very beginning, and up until now, that only tells half of the story. Almost everyone has seen the incredible artwork Josh Rowan creates at Rowan Conceptz, and if you haven’t, we implore you to head online and check it out. To Josh’s friends and family, it was no surprise that when he finally decided to start building a custom truck inspired by his artwork, it would be over the top to say the least.
While living in Miami, Josh got a phone call from his dad asking if he could afford to feed a big-block Chevy a high-octane diet on a regular basis. Josh thought to himself, “There is no way I can afford that right now,” although his answer was an emphatic “Yes!” Around eight hours after that call, Josh watched as a very beat up 1-ton Chevy Suburban came barreling down the road.
With a foundation in place, they decided to drop the truck 6 inches to give it a slammed look before temporarily rattle-canning the exterior panels with dollar-store gray primer. After a fun weekend spent with his dad, Josh dreamed of dragging frame all the way home. After separating from his wife, Josh made the tough decision to sleep in this Suburban for a few months just to be around his kids and pay his bills. Eventually, he decided to leave Miami and head back to South Georgia for some selfcare and to focus for his kids.
To Josh’s friends and family, it was no surprise that when he finally decided to start building a custom truck inspired by his artwork, it would be over the top to say the least.
Soon after arriving back in Georgia, the worst thing possible happened—the engine blew up! Thank God for family, right? Josh’s amazing mom stepped up and loaned him enough money to buy a 468c.i. big block. That’s when dad stepped in and asked the ultimate question: “You wanna cut it up?” Naturally, Josh said,
“Hell yes!” and immediately started searching for parts.
“I found a flipped 96 Impala SS we could use for the front clip and rearend, so I bought it,” he recalled.
Finally, in 2019, life straightened out a bit and Josh eventually remarried his love, Trish. Rowan Conceptz was headed to a new level of workload, and Josh just knew it was the time to rebuild. First and foremost, the decision to body drop the ‘burb was made and, with the help of
Mike Rowan and John Spence, it was executed flawlessly. For the rear axle, the crew dropped in a Ford 9-inch rearend to make room for the massive 20x16 American Racing Torque Thrust staggered fit wheels.
To bring this wild story up to date, Josh added a ’99 Chevy V-8 496c.i. big block with twin 70mm turbos screaming through the hood. Now sporting a bad ass Pro Street body drop look, Josh knew it wouldn’t be long until Snooki made her show debut. Eventually that debut would happen at Battle in Bama, and jaws were dropping all weekend.
Josh would like to thank his wife Trisha Rowan, Lil Josh, Marlee, Bob Grant, Mike Losh, Ben Osbourne, Ronnie Pelham, John Spence, Jonathan Wolfe, Fran
Rowan, Mike Rowan and
Doug Wales.