GDOT, Adopt A Highway expand partnership statewide

Thursday, the Georgia Department of Transportation announced the next phase of its ongoing partnership with Adopt a Highway Maintenance Corporation, unveiling newly-designed road signs urging citizens across the state to “Keep It Clean Georgia.”

Under this partnership, the existing Clean Georgia highway sponsorship program will be re-branded as part of Georgia DOT’s anti-litter campaign Keep It Clean Georgia, bringing the state’s initiative to combat litter to roadsides through the creation of new highway signage depicting the Keep It Clean Georgia logo.

Following the launch of Keep It Clean

Georgia in October 2020, Georgia DOT and AHMC began discussions around how to grow their existing partnership as a natural connection to the alreadyexisting statewide Clean Georgia road campaign under the Georgia Sponsor A Highway Program and the partners’ shared goal of expanding anti-littering efforts across Georgia.

As a first step, Georgia DOT and AHMC collaborated on a co-branded social media campaign during the Summer of 2021, creating custom imagery and messaging aimed at maintaining a focus on Georgia’s natural beauty while also educating Georgians on important anti-littering practices that every Georgian can follow.

“From our initial introduction to Georgia DOT’s Keep It Clean Georgia campaign, we were not only impressed with the department’s overall commitment to fighting litter across the state, but also knew we wanted to be even more directly involved as we consistently see litter’s significant impact on the safety and appearance of state highways and interstates nationwide,” said Robert Davis, National Director of Sales and Marketing for AHMC. “In working closely with the Georgia DOT team on last year’s #GAAdoptsClean social campaign, we saw re-branding the existing Clean Georgia road signs with the Keep It Clean Georgia logo as the natural next step in not only expanding our working relationship, but also amplifying the mission of the campaign to reach all Georgians statewide.”