Celtics’ Isaiah Thomas inks endorsement deal with Honey Dew Donuts

— He’s the most wanted face in professional basketball, and Honey Dew Donuts has him. The local donut chain announced today they have signed an endorsement deal with all-star point guard Isaiah Thomas of Boston’s professional basketball team. Starting with the 2016-17 postseason, Honey Dew Donuts will feature Thomas in the brand’s advertising, continuing through the 2017-18 regular and post seasons.

Thomas’s first commercial will feature Honey Dew’s new Triple Double Breakfast Sandwich. The made to order sandwich is three pieces of cinnamon French Toast, layered with two eggs, two pieces of cheese, bacon and sausage. In the commercial, Thomas will be telling viewers they can get a “triple double,” a clever play on the basketball term, every day at Honey Dew Donuts with this new sandwich.

“I’m excited to partner with Honey Dew Donuts,” Thomas said. “They haven’t lost the local charm that makes them fun and a favorite in the Boston community and all over New England. Plus, now it’s easy for me and my family to get my hands on the best coffee and donuts in New England!”

“Coming into the professional sports world as an underdog, Thomas quickly rose to the top with hard work and tenacity. His story is much like our company’s story,” said Richard Bowen, President of Honey Dew Associates, Inc. “There are always going to be bigger players in the game, but staying true to your personal and professional mission, as well as remaining humble and grateful, are the keys you need to succeed and he has those. We are thrilled to be partnering with Thomas.”