RELAXED POWER
COS MAKES A DISCREET ENTRANCE ON THE DC FASHION SCENE.
There is nothing quite like making a quiet fashion statement, and COS knows that well. The brand shies away from the hyper, fastfashion vibe associated with its parent company, the H&M Group; instead, it offers modern minimalism for a customer who wants to look fashionable without trying too hard or sacrificing comfort (think of a classic button-up shirt with a contemporary oversize fit). COS has opened a new boutique in the hub of Georgetown’s retail district at the intersection of Wisconsin and M with an extensive selection of everyday wear for both men and women. “COS’s core aesthetic of modern, timeless, and tactile design is a natural fit for the Washington, DC, customer, for whom function and style are of equal importance,” says Marie Honda, the brand’s managing director. 1200 Wisconsin Ave. NW, 202-7192352; cosstores.com