Eat More Elk
A news release from The American Association of Antelope/American Pronghorn (AAA/AP) outlines a new campaign to encourage Americans to eat more wild-raised elk. Some of the benefits outlined in a series of TV commercials, print and radio advertisements include: low fat content, no antibiotics, no artificial growth hormones and ready availability. Most of the ads are directed at residents of Arizona and New Mexico.
The most innovative part of the campaign involves tattoos on the sides of select herds of antelope. These sport slogans such as: Elk Tastes Good, Elk Is Better and Eat More Elk. These are reminiscent of a widespread advertising cam- paign which had cartoon cows painting signs that said “Eat Mor Chikin.” It is reported that several hunting guides have endorsed the campaign.
Critics maintain the campaign is patently self-serving. The antelope that volunteered to display the slogans were assured the tattoos would protect them from hunters. The distraction for the time to read the slogan is believed enough to allow the animal to dash out of range. It should be noted the main complaints are being lodged by the Fraternal Order of Real Elk (FORE). In the past their protests, united with the antelope, have been directed against hunters, guides and taxidermists. This new campaign has caused a breach between AAA/AP and FORE. In addition, the cartoon cows are expected to file suit against the AAA/AP for theft of intellectual property for using “Eat Mor...” When this suit is settled it will be reported in a future, which will assuredly be an April, edition of the Catron Courier. ●◊●