Eat More Elk

Catron Courier - - Front Page - by Tung in Sheque

A news re­lease from The Amer­i­can As­so­ci­a­tion of An­te­lope/Amer­i­can Pronghorn (AAA/AP) out­lines a new cam­paign to en­cour­age Amer­i­cans to eat more wild-raised elk. Some of the ben­e­fits out­lined in a se­ries of TV com­mer­cials, print and ra­dio ad­ver­tise­ments in­clude: low fat con­tent, no an­tibi­otics, no ar­ti­fi­cial growth hor­mones and ready avail­abil­ity. Most of the ads are di­rected at res­i­dents of Ari­zona and New Mex­ico.

The most in­no­va­tive part of the cam­paign in­volves tat­toos on the sides of se­lect herds of an­te­lope. These sport slo­gans such as: Elk Tastes Good, Elk Is Bet­ter and Eat More Elk. These are rem­i­nis­cent of a wide­spread ad­ver­tis­ing cam- paign which had car­toon cows paint­ing signs that said “Eat Mor Chikin.” It is re­ported that sev­eral hunt­ing guides have en­dorsed the cam­paign.

Crit­ics main­tain the cam­paign is pa­tently self-serv­ing. The an­te­lope that vol­un­teered to dis­play the slo­gans were as­sured the tat­toos would pro­tect them from hunters. The dis­trac­tion for the time to read the slo­gan is be­lieved enough to al­low the an­i­mal to dash out of range. It should be noted the main com­plaints are be­ing lodged by the Fra­ter­nal Or­der of Real Elk (FORE). In the past their protests, united with the an­te­lope, have been di­rected against hunters, guides and taxi­der­mists. This new cam­paign has caused a breach be­tween AAA/AP and FORE. In ad­di­tion, the car­toon cows are ex­pected to file suit against the AAA/AP for theft of in­tel­lec­tual prop­erty for us­ing “Eat Mor...” When this suit is set­tled it will be re­ported in a fu­ture, which will as­suredly be an April, edi­tion of the Ca­tron Courier. ●◊●

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