Life­way Chris­tian Book­store clo­sures in­clude Char­lotte area

The Charlotte Observer (Sunday) - - News - BY BROOKE CAIN [email protected]­sob­server.com

Life­way Chris­tian Re­sources an­nounced on Wed­nes­day that it will close all 170 brick-and­mor­tar Life­way Chris­tian Book­stores in the United States.

Life­way has 12 stores in North Carolina, ac­cord­ing to its web­site. Two of those are in the Tri­an­gle (Raleigh and Cary) and three are in the Char­lotte metro area (Char­lotte, Gas­to­nia and Pineville).

The an­nounce­ment on the Life­way site said that the stores will close in 2019 but gave no spe­cific timetable be­yond that.

Life­way says it will con­tinue to sell books on­line at Life­Way.com, through their Cus­tomer Ser­vice Cen­ter and through a “net­work of church part­ners who work di­rectly with churches.”

Life­way’s act­ing pres­i­dent and CEO Brad Wag­goner said in the news re­lease that the com­pany’s re­tail strat­egy go­ing for­ward will fo­cus on dig­i­tal chan­nels.

“Life­Way is mov­ing into a new era with a strate­gic dig­i­tal fo­cus that will pre­pare us for the fu­ture and al­low us to bet­ter serve our cus­tomers,” Wag­goner said.

This week’s news re­lease noted that the com­pany had pre­vi­ously an­nounced in Jan­uary that it would be clos­ing some stores this year.

Life­way Twit­ter screen grab

Life­way’s CEO Brad Wag­goner said that the com­pany’s re­tail strat­egy will fo­cus on dig­i­tal chan­nels.

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