Chattanooga Times Free Press - Parade

LORI GREINER

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AGE: 44 LIVES IN: Chicago HOW SHE STRUCK IT RICH: Known as the queen of QVC, she turned one idea—a plastic jewelry organizer for earrings— into a multimilli­on-dollar brand, creating over 400 products. SIGNATURE QUOTE: “I can tell instantly if something is a hero or a zero.”

BIGGEST SPLURGE: “I’m really a simple person. But I do like jewelry and Cartier watches.” DEAL SHE’S PROUDEST OF: “My most successful is Scrub Daddy [the scratch-free sponge]. We’ve surpassed $15 million in sales within a year.” HOT TIP FOR TANKERS: “I don’t pick people who are just using the show for publicity, no matter how much I love the product.” TRUE CONFESSION: Though she didn’t join Shark Tank until season three, “I was going to be on originally, but my mom passed away.”

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