Chattanooga Times Free Press

‘Frontline’ documents rise of Amazon

- BY KEVIN MCDONOUGH

“Frontline” (9 p.m., PBS, check local listings) offers an excellent history that helps make sense of the passing scene.

Nearly two hours in length, “Amazon Empire: The Rise and Reign of Jeff Bezos,” is merely a conversati­on starter. It deserves a miniseries treatment!

“Amazon” covers nearly a quarter-century of business history, from Bezos’ rise at a data-obsessed Wall Street hedge fund to his seemingly quixotic attempt to crash into the book business. He emerges in the mid-1990s as a goofy guy, always ready with a loud and awkward laugh. He’s since become the visionary titan behind a trillion-dollar company and the richest man on the planet, with visions of creating communitie­s in outer space housing more than a million “pioneers.”

Along the way, “Bezos” catalogs Amazon’s many innovation­s and challenges to prevailing business models and ways that the company has exceeded expectatio­ns, seduced countless customers and at the same time created concerns about corporate gigantism, exploitati­on of employees and the invasion of customer privacy.

Is your privacy “invaded” when you’ve invited the intruder into your home and even paid for Alexa’s arrival?

“Bezos” unfolds like a social history of the informatio­n age, from early data-gathering of book buyers to the silent surveillan­ce of “home assistants.” Amazon employees past and present discuss the conditions for workers at the company’s many warehouses, where innovative robotics and monitoring have made life unbearable for many.

The film remains fairly free of politics, only hinting at the Obama administra­tion’s embrace of corporate giants, including Google and Amazon, and offering a few glances at the war of words between Bezos, the Trump administra­tion and the Saudi kingdom.

Most of the documentar­y is about business and how a company might grow in the absence of any serious regulation. It’s no coincidenc­e that Amazon has expanded during a period when the Justice Department has redefined antitrust, de-emphasizin­g bigness and restraint of trade as triggers for government interventi­on.

It’s curious to think that Microsoft faced government backlash when it wanted to combine its operating system with a search engine. But that was back in the 1990s, precisely when Bezos and Amazon were just starting out.

› “#TeamPluto” (11 p.m., Discovery) celebrates the 90th anniversar­y of Pluto’s discovery and explores the 2006 decision that reclassifi­ed it as a mere “dwarf” planet.

› Streaming on HBO Now, “Beforeigne­rs” offers a sci-fi take on the world’s immigrant crises, profiling time-traveling refugees from three distinct historical periods — the Stone Age, the Viking era and the late 19th century — who find themselves in contempora­ry Norway. Presented as a six-part police-drama miniseries, this is a Norwegian production from the makers of “Lilyhammer,” the very first original show to stream on Netflix.

Contact Kevin McDonough at kevin .tvguy@gmail.com.

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