Walmart becomes a lifeline, online sales surge 74%
Walmart became one of the few lifelines to millions of people as the coronavirus spread, leading to surging profit and sales during the fiscal first quarter.
Online sales in the U.S. jumped 74% for the quarter ended April 30, which captured the brunt of the pandemic. Same-store sales rose 10% at U.S. Walmart stores on strong sales of food, health and wellness goods.
At a time when a huge swath of stores that sell non-essential merchandise temporarily shut down, the nation’s largest retailer has the natural advantage of carrying the very items that consumers need during a pandemic.
But unlike its online rivals like Amazon, Walmart enjoys an extensive network of nearly 5,000 physical stores and a variety of delivery and pick-up options that it ramped up to meet crushing demand for essential items from paper towels to canned food. Walmart’s reputation for low prices also helped as the unemployment rate has spiraled to the high level since the Great Depression.
“Having a wide range of fulfillment options, including delivery to home, collection from store — and by using stores for fulfillment— allowed Walmart to ramp up capacity in a way that many other players struggled to do,” said Neil Saunders, managing director at GlobalData Retail. “We also believe that by using stores effectively, Walmart mitigated some of the higher costs associated with the online channel.”
Walmart shoppers did not limit their purchases to just essential items, using their federal stimulus checks to buy clothing, TVs and video games, which helped boost sales in April. Walmart also said it’s seeing gains in new customers from across all income brackets.
At the same time, company had trouble keeping its shelves stocked and its inventory fell 6.1%. Costs soared as well, to the tune of $900 million — all of it related to the pandemic. Cash bonuses were issued to all hourly workers and Walmart upped pay by $2 per hour at its warehouses. It rolled out an emergency leave policy and spent money on shields at checkout lines. Still, it reported a higher operating profit.
Walmart pulled its guidance for the year, citing the chaos of the pandemic. It also pulled the plug on Jet.com, an online startup that it bought for more than $3 billion in 2016 as it sought to ramp up online operations to compete with Amazon.
Before the pandemic, there was already a broadening gap between big box stores and mallbased chains that had struggled to follow customers online. The crisis has accelerated that trend, pushing clothing chains further into peril.
J. Crew, JCPenney, Neiman Marcus and Stage Stores have all sought Chapter 11 bankruptcy protection this month. Pier 1 Imports, Inc., which filed for Chapter 11 in February, said Tuesday that it’s winding down its business after stores are able to reopen and it can conduct liquidation sales.
The earnings picture is looking dismal for the fiscal first quarter.
Ken Perkins, president of research firm Retail Metrics, said he expects earnings will be down 36.6% for the 103 retailers he tracks compared to the yearago period. Excluding Walmart, that figure should be down 45.5%. That would mark the worst earnings performance since at least 1998 when he started tracking the figures, and deeper that the 26.6% drop during the fourth quarter of 2008, the trough of the Great Recession.
Walmart says it has nearly 3,300 locations for grocery pickup and more than 1,850 locations that offer grocery delivery. Last fall, it launched “Delivery Unlimited,” a fee-based program that offers unlimited grocery delivery.
This month, the company launched Express Delivery, which gets orders to a customer’s home in less than two hours. The program has been tested in 100 stores since mid-April and will be expanded to nearly 2,000 stores in the following weeks.
Walmart said that during the quarter it temporarily started using 2,500 stores to fulfill e-commerce orders to address the backlog of its online operations.
Walmart had profit of $1.40 per share. Earnings, adjusted for non-recurring gains, were $1.18 per share. That exceeds the per-share earnings of $1.10 that Wall Street was looking for, according to a survey by Zacks Investment Research.
Revenue of $134.62 billion in the period, also exceeding Street forecasts by almost $1 billion.
Walmart’s share slipped 26 cents to $124.95 in early afternoon trading Tuesday. Its stock is up 7% so far this year.