Christian station J103 adds JRadio streaming format

Chattanooga Christian radio station J103 is launching a nationwide positive music streaming platform.

Partners for Christian Media, Inc. (PCM), a nonprofit ministry in Chattanooga that has operated the J103 radio stations in the Chattanooga area for the past 25 years, is adding a digital music streaming platform Tuesday with a variety of listener options for positive worship, praise and other Christian music. Known as JRadio, the streaming service will offer both a free option with advertisements and a commercial-free subscription model available to listeners for $5.95 a month.

“We believe radio is still king, but we recognize people are listening to music more and more on their phones, computers and other devices while they do work, exercise or other activities,” said Brett Ritchey, one of the DJs on J103 who is helping to program the new JRadio music options. “With JRadio, you’ll have access to positive music anywhere, between listening at JRadio.com or by downloading the Android or iOS apps.”

PCM will continue to operate its broadcast radio stations, WBDX (102.7 FM) in Chattanooga and WJLJ (103.1 FM) in Cleveland, Tennessee, along with a translator (W20BG), on Signal Mountain. The new streaming service and menu options were developed over the past couple of years with the Chattanooga technology company L2D to serve a national audience, Ritchey said. JRadio will offer a collection of expertprogrammed stations of all kinds of Christian and positive music.

Bob Lubell, the president and founder of Partners for Christian Media/J103, said he “is thrilled with the new digital platform of JRadio” in meeting the listening trends of today.

“Twenty-five years ago, the youth of America listened to an FM radio with their headphones on an average of 4.5 hours a day,” he said. “This generation has gone digital. In order to reach them, so must we!”