Chattanooga Times Free Press

Ama­zon Prime Day spurs early hol­i­day buy­ing

- Shopping · Celebrations · Black Friday & Cyber Monday · Amazon Prime · Amazon

Black Fri­day, the tra­di­tional kick­off to the hol­i­day sea­son, is more than a month away, but Ama­zon Prime Day — de­layed un­til Oct. 13-14 — got at least some shop­pers to get a head start. Nearly 30% of peo­ple who shopped at Ama­zon on Prime Day pur­chased hol­i­day gifts, ac­cord­ing to a re­port from Chicago-based re­search firm Numer­a­tor.

“Ama­zon’s strat­egy to hold Prime Day as a pre­cur­sor to the hol­i­day shop­ping sea­son seems to have paid off. … While most Prime Day buy­ers still plan to shop on Black Fri­day and Cy­ber Mon­day, they plan to spend less than last year,” Numer­a­tor an­a­lyst Amanda Schoen­bauer said in an emailed state­ment.

It’s not clear how much con­sumers spent at Ama­zon, but one es­ti­mate said the com­pany could see sales of close to $10 bil­lion from the event.

The av­er­age Ama­zon or­der was $44.21, down from $59.02 in 2019, and had 1.6 items.

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