GMC confirms it will build all-electric pickup truck

General Motors said Monday it will add an all-electric pickup to its GMC brand — beyond the GMC Hummer EV pickup due out in the fourth quarter.

In a media call Monday, top GMC executives said the additional electric pickup will be a full-size truck. But they stopped short of giving timing, price, where it will be assembled and if it will be called the Sierra — after the current full-size pickup GMC sells — or given a new moniker.

This new GMC EV pickup joins a growing market segment as Ford Motor Co. has plans for an all-electric F-150, Chevrolet said it will offer an all-electric Silverado and newer automakers such as Tesla, Rivian and Lordstown Motors say they also are bringing electric pickups to market.

“It is a big segment and represents about 15% of the entire retail industry and that’s been growing,” said Duncan Aldred, vice president of Buick and GMC brands.