Lawsuit: Ads show big meats but consumers get wimpy Whoppers

How many times have you unwrapped a fast-food burger and noticed that it bears little resemblance to what’s shown in advertisements?

Consumers suing Miamibased Burger King Corporation share your frustration.

The suit claims that meats shown in Burger King’s advertisements and menu illustrations are deceptively larger that what consumers actually get.

When unwrapped, Whoppers are actually wimpy and Big Kings aren’t so regal, it says.

“Burger King materially overstates the size of nearly every menu item in its current advertisements,” claims the lawsuit filed Monday in U.S. District Court in Miami.

The suit seeks damages on behalf of the four plaintiffs and millions of others who it says suffered financial damages when they were deceived by Burger King’s photos into purchasing its comparatively diminutive sandwiches. They also want Burger King to replace the photos with ones showing the products’ actual sizes.

“Burger King advertises its burgers as large burgers compared to competitors and containing oversized meat patties and ingredients that overflow over the bun to make it appear that the burgers are approximately 35% larger in size and contain more than double the meat than the actual burger,” the suit claims.

The consumers said they would not have ordered their Burger King sandwiches if the photos showed the actual size of the products. What they received “is much lower in value than what was promised,” the suit says.

Burger King Corporation declined to comment on the claims, saying through a spokesperson that it “does not comment on pending or potential litigations.”