GM says electric cars to be profitable by ‘25

General Motors expects its portfolio of electric vehicles to turn a profit in North America by 2025 as it boosts battery and assembly plant capacity to build over 1 million EVs per year.

CEO Mary Barra used the pledge to kick off the company’s investor day event Thursday in New York.

The profit figure includes vehicle sales revenue, benefits from emissions tax credits, and revenue from software and parts sales, she said.

Further details were expected later in the event.

Barra said the company’s EV portfolio appeals to a broader range of customers than the competition.

GM EV lineup includes plans to sell a small SUV for around $30,000, plus a luxury SUV, pickup trucks, and Hummer SUVs in the next two years.

The Detroit automaker has a goal of selling only electric passenger vehicles by 2035. citing what they say is the company’s refusal to bargain in good faith and anti-union tactics like firings and store closings.

The work stoppage, which organizers have called “the Red Cup Rebellion,” after the reusable holiday-themed cups that Starbucks is distributing with certain purchases, was expected to last for the day. Striking workers said they would distribute union-branded cups to customers.

“Starbucks has left behind the very values that drew many of us to the company in the first place,” Michelle Eisen, a worker who helped organize the first of more than 250 locations that have unionized over the past year, said in a statement. “You cannot be proLGTBQ , pro-BLM, pro-sustainability, and anti-union. This Red Cup Day, we’re organizing for a voice on the job and a true seat at the table.”

Starbucks, which has roughly 9,000 corporateowned stores in the United States, did not immediately respond to a request for comment.

The strike Thursday is the largest single labor action, at least in geographic sweep, that the union has undertaken since the campaign began. The union said workers at more than 100 stores were taking part on Thursday.