Billionaire entrepreneur who helped reshape L.A.
LOS ANGELES — Eli Broad, the billionaire philanthropist, contemporary art collector and entrepreneur who co-founded homebuilding pioneer Kaufman and Broad Inc. and launched financial services giant SunAmerica Inc., died Friday in Los Angeles. He was 87.
Suzi Emmerling, a spokeswoman for the Eli and Edythe Broad Foundation, confirmed his death to The Associated Press. Emmerling said Broad died at Cedars-Sinai Medical Center after a long illness. No services have been announced.
It was Broad (pronounced brohd) who provided much of the money and willpower used to reshape Los Angeles’ once moribund downtown into a burgeoning area of expensive lofts, fancy dining establishments and civic structures like the landmark Walt Disney Concert Hall. He opened his own eponymous contemporary art museum and art lending library, the Broad, in 2015 in the city’s downtown next to Disney Hall.
“Eli Broad, simply put, was L.A.’s most influential private citizen of his generation,” Los Angeles Mayor Eric Garcetti said on Twitter. “He loved this city as deeply as anyone I have ever known.”
As a young accountant in the 1950s, Broad saw opportunity in the booming real estate market. He quit his job and partnered with developer Donald Kaufman and began building starter homes for first-time buyers eager to claim their slice of the American Dream. The company eventually became KB Home, one of the most successful home developers in the nation.
Nearly 30 years later, Broad spotted opportunity once more and transformed the company’s insurance arm into a retirement savings conglomerate that catered to the financial needs of aging baby boomers.
In the process, Broad became one of the nation’s wealthiest men, with a financial net worth estimated by Forbes magazine Friday at $6.9 billion.
He also gained a reputation for being a driven, tenacious dealmaker.
“If you play it safe all of the time, you don’t get very far,” Broad told Investor’s Business Daily in 2005.
Outside work, Broad used his wealth and status to bring about civic, educational, scientific and cultural improvement projects, particularly in Los Angeles. The New York native had moved to the city’s tony Brentwood section in 1963. His charitable foundations donated millions to such projects, particularly those aimed at improving public education, and established endowments at several universities across the nation.
In the 1990s, Broad led the campaign to help raise money to build the Frank Gehrydesigned Walt Disney Concert Hall and was a major underwriter of Los Angeles’ Museum of Contemporary Art, among other institutions. An avid art hound since the 1960s, Broad had a collection estimated to be worth $500 million in 2003.
In 1984, he established the Broad Art Foundation to lend works from his collection for public viewing.
A decade later, he famously purchased Roy Lichtenstein’s “I … I’m Sorry” for $2.5 million at an auction with a credit card and donated the more than 2 million frequent flier points he racked up to students at the California Institute for the Arts.
Broad also exercised considerable political muscle. A Democrat, he led the push to lure the party’s national convention in 2000 to Los Angeles. He sometimes split with his party, however, most notably in 1972 when, disillusioned with Sen. George McGovern’s campaign, he served as co-chair of Democrats for Nixon.
The son of Lithuanian immigrants, Broad was born June 6, 1933, in New York City but raised in Detroit. His father was a house painter and small business owner.
At 20, he passed Michigan’s certified public accountant exam, becoming the youngest person at the time to do so. The following year, he married his hometown sweetheart, Edythe. The couple had two sons, Jeffrey and Gary. His wife and sons survive him, according to The Eli and Edythe Broad Foundation.