Chicago Sun-Times (Sunday)

Wis. radio magnate dies

- BY TRISHA AHMED

Duey “Duke” Wright, a radio mogul who built Midwest Communicat­ions into a multistate operation, has died. He was 83.

Mr. Wright passed away on Dec. 21, according to an obituary from Lyndahl Funeral Home and Cremation Services posted on the Green Bay Press-Gazette’s website.

As a child, Mr. Wright would take apart radios and put them back together, and later constructe­d a radio station that could be heard a few miles away, Midwest Communicat­ions’ website says.

His parents owned a music store, and Mr. Wright played several instrument­s, including piano, bass and accordion. At age 15, he hosted a weekly music show on WSAU-TV in Wausau, Wisconsin, according to the obituary.

His parents bought a local Wausau radio station in 1958 for $54,000, renaming it WRIG. Mr. Wright worked as the station’s general manager, after serving in the National Guard and earning a business degree from the University of Wisconsin.

In the decades that followed, Mr. Wright took over Midwest Communicat­ions and expanded its operations across nine states — from North Dakota to Tennessee — and more than 80 radio stations.

Mr. Wright met his wife, Pegge, at the Central Wisconsin State Fair in 1972, and they moved to Green Bay in 1976 to grow their family and business, the obituary said. Midwest Communicat­ions is still familyowne­d.

Before his death, Mr. Wright was inducted into the Wisconsin Broadcaste­rs Hall of Fame for “running a sound business, serving the communitie­s of his radio stations and having fun every step of the way,” according to a video on the Wisconsin Broadcasti­ng Museum’s website.

Mr. Wright is survived by Pegge, their four children and 10 grandchild­ren, according to the obituary.

“What do I hope people say about me? That I was nice. That’s it. Nothing else,” Mr. Wright said in the Hall of Fame video.

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