IGER SAYS DISNEY PLANS AVATAR EXPERIENCE AT DISNEYLAND
The Walt Disney Co. is planning to add an Avatar experience to Disneyland and explore other opportunities at its theme parks as it looks for more ways to appeal to its guests.
While Disney announced recently that it is cutting about 7,000 jobs as part of an ambitious companywide cost-savings plan and “strategic reorganization,” the company is pleased with the performance of its domestic theme parks and is actively looking for ways to grow the business. In Disney’s most recent quarter, sales at its parks, experiences and products segment grew 21% to $8.74 billion.
CEO Bob Iger said during the company’s earnings call that the success of the latest Avatar film is spurring the creation of an Avatar experience at Disneyland in California. The movie, “Avatar: The Way of Water,” is currently the fourth-biggest film of all time globally with close to $2.2 billion earned.
While it is unclear what type of Avatar experience will be created at Disneyland, Iger said that when Pandora — The World of Avatar was launched at Walt Disney World in Florida, it prompted more people to visit Animal Kingdom, the park where Pandora is located. Pandora includes two rides, Avatar — Flight of Passage and Na’vi River Journey.
“We have learned that when we invest in increasing capacity, the Star Wars lands would be a good example of that, Pandora was a great example of that, we can grow our business. In fact, if you look at the results, when we put Pandora in Animal Kingdom, from year to year, they were stunning in terms of how many more people visited Animal Kingdom,” Iger explained.
Listening to guests’ concerns, Disney said last month that it was making several changes at its domestic theme parks, including some easier reservations.