GANNETT DROPS BID FOR TRONC
USA TODAY publisher Gannett walked away Tuesday from its attempted takeover of Tronc, the owner of the Chicago Tribune, Los Angeles Times and other major dailies.
Gannett’s target was elusive from the beginning, with a publicly contentious backandforth between the two companies. Tronc, formerly known as Tribune Publishing, had rejected at least two bids from Gannett since April, saying it preferred to go it alone and focus on techdriven initiatives involving artificial intelligence and global expansion in entertainment news and video.
After the stock market’s close, Tronc reported thirdquarter results showing its revenue declined in both its traditional and digital businesses. But it kept its sales guidance for the year and raised a profit forecast.
Newspapers’ print ad revenues have been falling for years, and growth in digital ads and online- only subscriptions has not been enough to offset that. Gannett has dealt with the decline by snapping up newspaper companies so it could sell more ads and then cutting jobs, and it wanted to combine with Tronc to add to its heft.
Gannett is now the largest newspaper company in the U. S. by paid circulation, according to Dirks, Van Essen & Murray, a firm that helps newspapers with merger transactions; Tronc is No. 3. In addition to USA TODAY, Gannett owns the Detroit Free Press, the Arizona Republic and dozens of other smaller papers across the country.
But the merger was not to be. Tronc said Tuesday that it reached an agreement on price in mid- September, but it didn’t say how much. The last publicly rejected offer was for $ 864 million, including about $ 385million in debt.
The Chicago company said, however, that Gannett was unable to pull together the money it needed to complete the deal. Gannett said that the terms of the deal were not acceptable.
Gannett Co., based in McLean, Virginia, had hinted at problems during its earnings call last week. CEO Robert Dickey, after a bad quarter and layoffs , said the company had to make sure that “financing terms make sense” for the Tronc deal and that Gannett, with a long string of newspaper acquisitions under its belt, would not “add properties for the sake of adding properties.”
But Dickey said last week that the company was still interested in building its localnews footprint, suggesting that smaller deals might be coming. This year, Gannett has already bought Journal Media Group, the publisher of the Milwaukee Journal Sentinel, Knoxville News Sentinel and other papers, as well as the North Jersey Media Group in New Jersey.
Tronc Inc. says it will stick to its previous plan, focusing on technology and video initiatives born under Chairman Michael Ferro. Ferro, who had owned a stake in cross- town rival the Chicago Sun- Times, invested $ 44.4 million in Tronc and became its chairman in February.
In its most recent quarter, Tronc’s losses deepened to $ 10.5million from$ 8.6million, while revenue slid 6.8 percent to $ 378.2 million. Advertising revenue fell 11 percent. In its digital unit, dubbed “troncX,” ad revenues slipped 2.2 percent to $ 47.3 million. Printad revenue fell 13 percent, to $ 154.5 million; circulation revenue for the traditional business also dipped 1 percent, to $ 117.1 million.
Tronc’s shares closed down $ 1.49 at $ 10.54. In aftermarket trading following the earnings report, they recovered 44 cents, or 4.2 percent, to $ 10.98. Gannett shares dipped 18 cents, or 2.3 percent, to end at $ 7.59.