HIGH SCHOOL ENTREPRENEUR HAS MILLIONS OF INSTAGRAM FOLLOWERS
Prospect High School junior Connor Morrison of Arlington Heights juggles a heavy academic load while also working out with the varsity baseball team.
Between all of that, he makes time for his flourishing business: his Instagram accounts, which have millions of followers.
How staggering is that? According to Statista, an online statistics company, as of February 2015, nearly 60 percent of teens were on Instagram and, of those, they averaged 150 followers.
But Connor’s Instagram account is not a personal one. It’s a business, and one he’s learning to manage with the help of the Entrepreneur class at Prospect.
The class is based upon the lean startup model, says Lance Burmeister, who teaches it. That model uses a BMC, or business model canvas, in place of a traditional business plan.
“We have had a few students who have had entrepreneurial success while in high school,” Burmeister says, “though I only know of one other student who has been as successful.”
Connor bought his first Instagram page in the fall of his freshman year. He bought an existing page whose content is mostly nature photos that followers find pleasing, and he went into it with the idea of making money. Since then, he has purchased two more Instagram accounts.
While Connor posts new photos each night, the bulk of his time is spent managing the accounts, including dealing with advertisers who are looking to purchase space, and doing cross- promotional posts of other Instagram accounts.
Connor says that most days, he posts five to 10 ads and makes somewhere between 50 to 100 crosspromotional posts.
Connor will direct his followers to check out content on another page, and the other page does the same.
“I usually gain around 10- 20,000 followers daily through cross promotion when I have time outside of school and sports to work on my business,” Connor says. “My growth depends on how good my content is and how much I’m promoting.”
New content usually comes from photos and videos submitted by his fan base.
“The content I usually post is eye- catching and always has a good cover picture.”
Connor says Instagram is the most profitable platform.
“Facebook and YouTube are also good social media platforms, and I may expand there soon, but Instagram is the best currently, and has been for a couple years,” he says. “Instagram is also very easy to use, and it’s easy to grow followers.”