S-T, UC partner on Sky
The Sun-Times long has outclassed the competition on sports coverage in Chicago. Now, not even the Sky is the limit. Starting Sunday, the University of Chicago Medicine will become the presenting sponsor of Sky and WNBA coverage in the Sun-Times throughout the 2019 season. The Sun-Times’ award-winning sports staff will retain editorial control over team coverage, with UChicago Medicine presenting each Sky story through an advertising sponsorship, both in print and online at suntimes.com.
‘‘We see this as a groundbreaking relationship, one that hopefully will serve as a model for other organizations . . . to become presenting sponsors for other team coverage,’’ SunTimes Editor-in-Chief Chris Fusco said.
Reporter Madeline Kenney will serve as the Sun-Times’ Sky beat writer. Kenney has covered everything from preps to college basketball to hockey for the paper.
‘‘We are excited to join the Sun-Times in this pioneering partnership to bring regular coverage of professional women’s basketball to Chicago readers,’’ said William ‘‘Skip’’ Hidlay, senior vice president, chief communications and marketing officer of UChicago Medicine. ‘‘We believe the Chicago Sky is a great team as deserving of sports coverage as the Bulls, Bears, Blackhawks, Cubs and White Sox.’’