NIKE’S FLAG FLAP
Report: Company decides to just pull it after Kaepernick raises concern about new shoe
NEW YORK — Nike’s sales have only grown since it seized attention with its ad campaign featuring former NFL quarterback Colin Kaepernick. So, the shoemaker deferred to its star endorser when he raised concerns over a sneaker featuring an early American flag.
Nike pulled the Air Max 1 USA shoe, which included a Revolutionary-era U.S. flag with 13 white stars in a circle on the heel, after Kaepernick told the company he and others found the flag offensive because of its connection to an era of slavery, according to the Wall Street Journal. The shoe had been sent to retailers to go on sale this week for the Fourth of July holiday, according to the Journal.
The decision caused an instant backlash among conservatives who accused Nike of denigrating U.S. history, with Arizona Governor Doug Ducey tweeting that he is asking the state’s Commerce Authority to withdraw financial incentives promised to Nike to build a plant in the state.
Others expressed surprise that the symbol known as the “Betsy Ross” flag, so named after the beloved Philadelphia woman credited with designing it, could be considered offensive. Although some extremist groups appear to have appropriated the flag, it is not widely viewed as a symbol of hate, and is used in museums that focus on 18th-century U.S. history.
The Anti-Defamation League does not include it in its database of hate symbols. Mark Pitcavage, a senior research fellow for the ADL’s Center on Extremism, said extremist groups have occasionally used it, but the flag is most commonly used for patriotic purposes.
Nike said in a statement that “it pulled the shoe based on concerns that it could unintentionally offend and detract from the nation’s patriotic holiday.” The company pushed back against criticism that the decision was being “anti-American.”
Nike is showing consistency by listening to Kaepernick, the star of the brand’s “Just Do It” campaign last year that ultimately proved a win for the company, said Chris Allieri, founder of New York public relations firm Mulberry & Astor.
Kaepernick was the first NFL athlete to take a knee during the national anthem to protest police brutality. Some people called for boycotts after Nike featured him in a campaign last year that included a print ad featuring a close-up of his face and the words, “Believe in something. Even if it means sacrificing everything.”
The boycott calls fizzled.
Nike’s annual sales have jumped 7% to more than $39 billion, according to the company’s last quarterly report, and Nike CEO Mark Parker has said the Kaepernick campaign inspired “record engagement with the brand.’’