Chicago Tribune (Sunday)

Monday holds the fate of a retail giant

Liquidatio­n, Lampert’s bid and what’s next for Sears

- By Lauren Zumbach

In its 126-year history, Sears grew to become the country’s biggest retailer and outlasted Chicago competitor­s like Carson Pirie Scott, Montgomery Ward and Wieboldt’s. Its future now hinges on a bankruptcy auction scheduled to start Monday.

Edward Lampert, chairman and former CEO of Hoffman Estates-based Sears Holdings Corp., is trying to buy the retailer with a plan to keep it in business and keep up to 50,000 workers employed. Lampert’s hedge fund, ESL Investment­s, sweetened its offer for Sears this week, bringing the total value of its proposal to more than $5 billion.

But some of Sears’ creditors are skeptical of ESL, and it’s not yet known how the hedge fund’s proposal stacks up against other offers for the company’s assets.

If Lampert’s plan fails, Sears could face liquidatio­n — the end of the road for an iconic American company, at least as consumers know it.

For more than century, Sears has been a Chicago business icon and the place where America shopped, evolving from a mail order catalog to a department store chain anchoring malls across the country.

Now facing the possibilit­y of liquidatio­n — a bankruptcy judge is expected to decide the retailer’s fate in the coming weeks after Chairman Edward Lampert raised his bid to keep the company in business — Sears may soon be relegated to the history books.

Whether or not Sears survives, the company’s legacy is set to live on — especially in the Chicago area — in buildings, businesses and brands that may long outlast the stores themselves.

Willis (Sears) Tower:

There is no greater monument to the scale of Sears at its height than the 1,451-foot, 110-story tower it erected in Chicago. When Sears Tower opened in 1973, it was the world’s tallest building, a title it held until 1996. Sears occupied less than 20 percent of the distinctiv­e tubular steel building at 233 S. Wacker Drive, but its name became synonymous with the iconic symbol of Chicago’s brawny skyline.

The retailer left its namesake home in 1992, moving its corporate headquarte­rs to a sprawling suburban campus in Hoffman Estates and selling the tower two years later. In 2009, the name of the building was changed to Willis Tower as part of the deal for the London-based insurance firm to lease office space there. But for many Chicagoans, the name change didn’t take, and the city’s tallest building will always be known as Sears Tower.

Allstate Insurance

Allstate was founded during the depths of the Great Depression in 1931 as a wholly owned subsidiary of Sears, and it grew into an insurance giant. Its inaugural mission was to provide mail-order car insurance, with its name borrowed from a Sears product, the Allstate automobile tire. In 1993, Sears sold more than $2 billion worth of shares in Northbrook-based Allstate — then the largest initial public offering of a U.S. company — as part of its exit from the financial services business. Two years later, Sears completed the spinoff, selling its remaining stake in Allstate to Sears shareholde­rs.

Discover Financial Services

Competing with Visa, Mastercard and American Express for space in consumers’ wallets, the Discover card launched nationally with a Super Bowl ad in January 1986.

The Discover card was initially part of Sears’ subsidiary Dean Witter Financial Services, a brokerage house the retailer bought in 1981. Sears spun off the subsidiary in 1993, and it merged with Morgan Stanley four years later. Riverwoods-based Discover Financial Services spun off as an independen­t publicly traded company in 2007.

WLS-AM 890

Sears became a broadcasti­ng pioneer when it launched WLS, one of the first Chicago radio stations, in 1924. The call letters stood for “World’s Largest Store,” a moniker Sears earned from its massive headquarte­rs and mail-order plant in Chicago’s Homan Square neighborho­od, where the radio studios were initially located. Catering to the rural customer base of the Sears catalog, early program offerings included “National Barn Dance,” which became a long-running staple on the station and an influentia­l force in country music. Sears sold WLS to Prairie Farmer magazine in 1928, but the legacy call letters have endured through multiple owners and formats. Atlanta-based Cumulus Media is the station’s current owner.

Sears kit homes

While not nearly as imposing as its eponymous tower, Sears’ mail-order kit homes leave another architectu­ral legacy dotting the landscape. Between the early 1900s and 1942, Sears sold thousands of the homes, which buyers ordered from a catalog and built themselves — with the help of a 75-page instructio­nal manual, detailed blueprints and, if necessary, a hired constructi­on profession­al of their choice. Models such as the Barrington, Lexington, Kismet and Solace cost several thousand dollars and arrived via rail car in several thousand pieces. Hundreds of completed Sears kit homes remain standing in the Chicago area. Sears briefly re-entered the home sales market with the purchase of residentia­l real estate firm Coldwell Banker in 1981, which it sold along with other nonretail assets in 1993.

Craftsman tools

While Sears has created a number of signature brands including Kenmore and DieHard, Craftsman tools have already found a new home. In 2017, Stanley Black & Decker bought the Craftsman brand from Sears for about $900 million in a deal that allowed both companies to make and sell their own tool lines under the same name. Sears purchased the Craftsman name for a reported $500 from a competing tool company, launching the brand in 1927.

Sears Centre Arena

The Sears Centre Arena, an 11,000-seat venue, opened in 2006 in the Hoffman Estates business park where the retailer built its corporate headquarte­rs. The arena, built on the site of the former Poplar Creek Music Theater, was developed by Minneapoli­s-based Ryan Cos. in partnershi­p with Sears, which supplied 35 acres and paid $10 million for naming rights. Rock band Duran Duran christened the new indoor entertainm­ent venue, which has since been home to everything from minor league hockey games to monster truck events. The NBA G League’s Windy City Bulls are among the most prominent current tenants.

In October, Sears signed a $1.8 million, three-year extension that could keep its name on the arena through 2022, perhaps outlasting the retailer itself. Sears paid its most recent $600,000 annual installmen­t, due in advance, in September. Hoffman Estates took over the Sears Centre in 2009.

 ?? CHRIS SWEDA/CHICAGO TRIBUNE 2015 ?? Sears Centre Arena was developed by Ryan Cos. with Sears, which supplied 35 acres and paid $10 million for naming rights.
CHRIS SWEDA/CHICAGO TRIBUNE 2015 Sears Centre Arena was developed by Ryan Cos. with Sears, which supplied 35 acres and paid $10 million for naming rights.
 ?? SETH PERLMAN/AP 2007 ?? Between the early 1900s and 1942, Sears sold thousands of kit homes, like this “Hollywood” home in Carlinvill­e, Ill.
SETH PERLMAN/AP 2007 Between the early 1900s and 1942, Sears sold thousands of kit homes, like this “Hollywood” home in Carlinvill­e, Ill.

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