Book blurbs need trans­parency

Chicago Tribune (Sunday) - - BOOKS - By John Warner I don’t mean to brag, but some­times your hum­ble Biblioracl­e ap­par­ently speaks for the en­tire Chicago Tri­bune, a news­pa­per that has been in con­tin­u­ous op­er­a­tion since 1847 when I was mi­nus 123 years old. Per­haps the most strik­ing ex­am­ple of

Oh yeah, that guy who rec­om­mends books in the Trib. Hu­mil­ity aside, this is a more per­sua­sive con­nec­tion than only the name of the pa­per.

You just sold a book.

No one will ever chal­lenge Oprah when it comes to a stamp of ap­proval’s abil­ity to move units, but couldn’t “A Biblioracl­e Pick” po­ten­tially move at least a few?

Only three words — five if you in­clude my name with it.

At least think about it, pub­lish­ers. Mackay Beecher Stowe

If Sam isn’t al­ready a fan of John Fante, he will be af­ter read­ing

Get a read­ing from the Biblioracl­e

Send a list of the last five books you’ve read to [email protected]­bune.com.

A cheeky ad for Sean Penn’s novel, “Bob Honey Who Just Do Stuff,” at­trib­uted John Warner’s words to the Chicago Tri­bune. It’s true that the blurb ap­peared in the Tri­bune, but but Warner won­ders whether read­ers are served well by this in­dus­try con­ven­tion.

ATRIA/CREATIVE_IMPROV/GETTY

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