Merry Click­mas: Black Fri­day on­line sales hit record $7.4B

Chicago Tribune (Sunday) - - NATION & WORLD -

NEW YORK — This year’s Black Fri­day was the big­gest ever for on­line sales, as fewer peo­ple hit the stores and shop­pers spent $7.4 bil­lion us­ing their phones, com­put­ers and tablets.

That’s just behind the $7.9 bil­lion haul of last year’s Cy­ber Mon­day, which holds the one-day record for on­line sales, ac­cord­ing to Adobe An­a­lyt­ics. Adobe mea­sures sales at 80 of the top 100 U.S. on­line re­tail­ers.

Adobe ex­pects on­line sales to jump to an­other record this Cy­ber Mon­day with an es­ti­mated to­tal of $9.4 bil­lion. Much of the shop­ping is hap­pen­ing on peo­ple’s phones, which ac­counted for 39% of all on­line sales Fri­day and 61% of on­line traf­fic.

All the on­line shop­ping may have helped thin the crowd at malls. Traf­fic at stores fell 2.1% on Black Fri­day from a year ago, ac­cord­ing to pre­lim­i­nary fig­ures from Re­tailNext.

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