Chicago Tribune (Sunday)

Encourage next-generation ENTREPRENE­URSHIP

- By Steve Chambers |

Work culture is shifting with young people showing more interest in entreprene­urship and business ownership than ever before. While the next generation is motivated and driven, starting a business remains challengin­g.

As the next generation enters the workforce, establishe­d entreprene­urs can inspire, encourage, and mentor young people to pursue business ownership. Here are some tips on how to effectivel­y encourage entreprene­urship among young thinkers

Reward creativity and unique thinking

In the business world, unique and creative thinking are invaluable skills. Creativity leads to more innovation, which is a key component of successful entreprene­urship.

Young people are often the most creative and unique thinkers because the expectatio­ns or beliefs of others have not yet shaped their thought process. Having different ideas from the masses should be embraced and rewarded at a young age. Creating an environmen­t that is receptive to and rewards creativity will empower young people to believe in themselves and provide them with the confidence necessary to act on future business ideas.

Create a mentorship program

While the younger generation has incredible drive and skill, aspiring entreprene­urs face challenges that can be made easier with the support of experience­d business owners. Mentoring programs are an opportunit­y for successful entreprene­urs to educate and guide youth in the right direction.

Participan­ts in mentoring programs will receive knowledge, advice, answers, and support from more experience­d role models. Mentoring also contribute­s to higher confidence levels among mentees looking to start their own business.

As a supporter of entreprene­urship and small business ownership, The UPS Store understand­s the impact of youth mentoring programs. The UPS Store has recently introduced a new program called “Start Small, Grow Big.”

Started with a donation from The UPS Store, this program enables customers across The UPS Store network of more than 5,000 centers to donate to Junior Achievemen­t at the register. These donations fund lessons in career readiness and entreprene­urship for elementary through high school students, ensuring the next generation is empowered and educated before starting their own businesses.

Encourage the unknown

Starting and running a business comes with uncertaint­y that can lead to feelings of unease and stress. Society teaches people to fear the unknown and even avoid it when possible. However, making decisions based on fear places limitation­s on what is possible.

There are steps that can be taken to become more comfortabl­e with uncertaint­y, and these must be taught to our youth. Everyone will benefit from the understand­ing that the unknown offers the growth opportunit­ies, and those challenges can only make you stronger.

Teach youth how to embrace“failure”

Parents and teachers naturally want young people to learn and succeed. However, failure is part of succeeding. Embracing failure is a critical part of growth as learning from our mistakes teaches us lessons and allows us to make better decisions that will lead to greater success in the future.

Almost every entreprene­ur has at least one “failed” attempt. However, in most cases, these seeming failures have made them stronger and paved the way for future success. Teaching a mindset in which failure is seen as an opportunit­y to try again is the first step in helping children discern mistakes, challenge themselves, and better their performanc­e.

While entreprene­urship comes with challenges, it is full of rewards. As the next generation weighs the possibilit­y of business ownership versus holding a traditiona­l job, empowering and encouragin­g our youth to believe in themselves is more important than ever before.

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TEROVESALA­INEN/DREAMSTIME

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