Domino’s to de­liver to beaches, parks

Chicago Tribune - - BUSINESS - By Joseph Pisani

NEW YORK – Domino’s, which has been bring­ing piz­zas to doorsteps for more than half a cen­tury, will now de­liver to the great out­doors.

The pizza chain said Mon­day that its driv­ers can meet cus­tomers at U.S. beaches, parks and land­marks to hand over pizza, cheesy bread and other food on its menu.

In all, Domino’s said it will de­liver to 150,000 out­door lo­ca­tions in­clud­ing under the Gate­way Arch in St. Louis; by the Las Ve­gas wel­come sign; or next to a statue of soul singer James Brown in Au­gusta, Ge­or­gia. The lo­ca­tions show up in the com­pany’s app or web­site as “Domino’s Hotspots.”

De­liv­ery is a key part of the com­pany’s busi­ness, and it has been ag­gres­sive in mak­ing it easy to or­der through tweets, text mes­sages and Ama­zon’s voiceactivated Echo. But com­pe­ti­tion has grown from other fast-food chains that are of­fer­ing more de­liv­ery op­tions. McDon­ald’s has a deal with on­line ser­vice UberEats, and the par­ent com­pany of KFC and Taco Bell re­cently teamed up with Grub­hub to ex­pand de­liv­ery.

Domino’s Pizza Inc. says it tested the ser­vice last fall in Mi­ami, where cus­tomers or­dered out­side ho­tels and the zoo. Den­nis Maloney, the com­pany’s chief dig­i­tal of­fi­cer, wouldn’t say how many de­liv­er­ies were made dur­ing the test, but said it was enough to de­cide to roll it out na­tion­wide.

Fran­chisees chose the hotspots, in­clud­ing lo­cal dog parks and air­ports. Driv­ers will pull up to the curb to meet cus­tomers, Domino’s said, and peo­ple can tell the app what they’re wear­ing so they’re eas­ier to spot.

CHARLES KRUPA/AP De­liv­ery is a key part of Domino's busi­ness.

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