Chengdu ready for World University Games
Design of medals and other materials unveiled, marking 100 days before event begins
CHENGDU — The Chengdu FISU World University Games unveiled the design of medals and materials used at award ceremonies at an event held at the World University Games Park on March 18, marking 100 days before the games begin.
Named Rongguang, literally meaning “light of Chengdu”, the design of medals focuses on the expression of the characteristics of the Chengdu Universiade and Tianfu culture while highlighting the sporting spirit, the ancient Shu civilization and the vision of the host city.
The medals feature the “sun and immortal birds” with geometric feathers, echoing the emblem of the Chengdu Universiade. The immortal bird ready for flight signifies flying to the future and dreams, and corresponds with the slogan “Chengdu makes dreams come true”.
The medals with unique pictorial elements and symbols related to Chengdu, from the ancient to modern, manifest China’s 5,000-year-old civilization, expressing Chengdu’s confidence in hosting the games, as well as the good wishes to athletes, according to the designer.
The reverse side of the medals is embedded with a piece of enamel with patterns of iconic buildings in Chengdu to showcase the city’s image as a modern international metropolis and its hospitality.
The design also incorporates the wings of the “sun and immortal birds” at the bottom of the letter “u”, symbolizing that a divine bird is protecting this land.
On the side of the medals, Chinese and English slogans are carved.
The medals are attached to a ribbon applying the craftsmanship and materials of Shu brocade, a national intangible cultural heritage of China.
Along with the medals, the podium, tray and mascot for award ceremonies were also released.