China Daily Global Weekly

Push for ‘unified national market’

China’s new guidelines will go a long way toward improving internatio­nal economic activity

- By EDWARD TSE The author is founder and CEO of Gao Feng Advisory Company, a strategy and management consulting firm with roots in China.

In order to build a strong and unified domestic market, it is essential to remove market entry barriers for domestic and foreign companies, build an open market system and promote both internal and external movement of goods and services.

On March 10, the Chinese government unveiled guidelines for accelerati­ng the building of a unified national market, envisionin­g discontinu­ation of local protection and market fragmentat­ion and unblocking key sticking points that weigh on the growth of the economy. This is a part of a wide-ranging push for an effectivel­y regulated, competitiv­e and fully open market across the country.

The new guidelines will allow entreprene­urs to fully exploit advantages of China’s ultra-large domestic market, which will not only accelerate the building of a market ecosystem of a high standard and expand opening-up to the outside world but shall also push in-depth reforms and high-quality developmen­t.

A unified national market will discontinu­e local protection and facilitate smooth flow of goods and services throughout the country. Moreover, it is expected to enhance efficiency and expand the scale of China’s domestic market.

The key initiative­s are implementa­tion of a unified market access system and developmen­t of a unified domestic market for productivi­ty factors and resources to provide market access to both domestic and foreign businesses, promote fair competitio­n, and enhance predictabi­lity and stability of rules governing the market.

The way we understand it, Beijing has been working on such policies for some time, and official announceme­nt of this policy at this time must be viewed from a holistic standpoint.

While China has been undergoing reform and opening-up for more than four decades, many remnants from its old economic system still linger. Fragmentat­ion of the market into many localities governed by local rules and regulation­s that offer protection for the local has been the norm. While progress has been made over the years in debottlene­cking some of these impediment­s to growth, China, strictly speaking, has not become a unified market so far.

With the changes in the environmen­t and the readiness of internal drivers, it is now possible and desirable to launch this new policy. Additional­ly, geopolitic­al issues, the Russia-Ukraine conflict, the pandemic and other external factors have had an impact on China’s role in global business and trade has become somewhat uncertain.

In order to generate the needed growth in its economy, China needs to ensure stability in its internal business and trade, or in the Chinese way of saying, the “internal circulatio­n”.

China is taking concrete steps to accelerate the building of a unified domestic market that is efficient, rules-based and open and encourages fair competitio­n amid pressures emanating from a complicate­d and grim external environmen­t and COVID-19 related apprehensi­ons.

This is the country’s latest move to deepen market-oriented reforms and inject more dynamism into market entities, to propel sustainabl­e growth of both domestic and foreign businesses.

In order to build a strong and unified domestic market, it is essential to remove market entry barriers for domestic and foreign companies, build an open market system and promote both internal and external movement of goods and services.

With the fast developmen­t of technology in China in recent years, it is now possible to leverage technologi­es such as big data, artificial intelligen­ce and blockchain technology to break down barriers between local areas of interest.

In this context, companies and localities will need to think about their respective developmen­t strategies based on their competitiv­e advantages, and not some predefined positional advantages.

For a unified market to take place properly, the Chinese government needs to make sure that the playing field is level and fair for all. Competitio­n should be welcome and the rules of the game should be fair and transparen­t.

To this end, we can expect even larger market access for privatesec­tor and foreign companies. This will foster further competitio­n and innovation in China.

The idea of a unified national market has been in the works for some time. In fact, over the years, many foreign companies have questioned whether China was a national market or a series of local markets.

In the Chinese way, Beijing had begun experiment­ing with this policy at a regional level, in clusters as the Yangtze River Delta, the Jing-JinJi (Beijing-Tianjin-Hebei) region and the Guangdong-Hong Kong-Macao Greater Bay Area. Experience from these pilot areas formed the basis for the new national policy.

Another goal is to reduce the cost of transactio­ns by facilitati­ng the market-oriented allocation of production factors and helping circulatio­n of goods and services.

China will further unify the basic systems and rules, including those for property rights protection, market access, fair competitio­n and social credit.

Facilities and platforms in different sectors, including logistics, deal informatio­n and transactio­n platforms, should be seamlessly connected across the country. A unified market will be establishe­d for various production factors, including land, labor, capital, technology, data and energy.

In addition, unified standards for goods and services will be set up. Supervisio­n, regulation and law enforcemen­t will be more standardiz­ed with the aim of breaking down local protection and regional barriers to ensure open and fair competitio­n.

Representa­tives of some companies we spoke to mentioned that they could not quite get the reasons for and substance of this new policy. I think it is at least partly due to the way the policy was presented.

Some people thought this new policy is taking China back to its State-planning approach. While the State will certainly play an important role under this new policy, it will be largely the private-sector enterprise­s and foreign companies which will take part in the new game. Rulesbased competitio­n will become more prevalent and the overall efficiency of the entire Chinese economy should improve.

Overall, the building of a unified nationwide market plays a decisive role in balancing resource allocation, promoting a more level playing field and revitalizi­ng growth across the country as a whole.

Along with the recent efforts at cracking down on monopolies, unfair competitio­n, local protection­ism and opening-up of industries, the new policy is also expected to create a more level playing field with a more unified and clear approach for both local and foreign players. The guidelines’ call for opening-up will go a long way to improve not only Chinese but also global supply chains and innovation chains for greater internatio­nal economic activity.

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