China Daily Global Weekly

Travel bug bites again

Eased pandemic curbs reignite wanderlust among Chinese people, helping to resuscitat­e domestic tourism

- By YANG FEIYUE yangfeiyue@chinadaily.com.cn

Zhang Guangqi indulged his wanderlust with a vengeance after he got back on his feet from a COVID-19 infection. The Beijing resident boarded a plane to Haikou, capital of South China’s Hainan province, on Dec 21, about a week after his full recovery.

“I just felt like I needed to get out of my apartment,” said Zhang.

He was assured that he would not catch the virus again, at least, in the near future, which convinced him to see other parts of the country.

After enjoying the sunlight, zoning out by the sea, soaking in the hot spring and savoring the distinctiv­e local cuisine, Zhang went on with his journey, traveling to Guilin in South China’s Guangxi Zhuang autonomous region and then to Guiyang, capital of Guizhou province, in the southwest of the country, to experience what those places had to offer.

He wrapped up his journey at the end of last month, just in time to celebrate the New Year with his friends in Beijing.

“We had a nearly five-hour hotpot dinner at Haidilao restaurant to usher in the New Year, and caught up with one another face-to-face,” Zhang said. “Everything finally feels like it’s getting back to normal.”

Zhang is just one of many people whose wanderlust has been reignited by the relaxation of the country’s travel controls that were put in place to curb the spread of the pandemic.

During the New Year holiday, a robust recovery took the tourism market by storm. Major domestic online travel agency Trip.com Group saw nearly 60 percent of its customers purchase cross-provincial trips during the holiday, as opposed to 40 percent in the same period last year.

Passenger traffic at the nation’s biggest airports, such as Beijing Capital Internatio­nal Airport and Shanghai Pudong Internatio­nal Airport, also rose by 20 percent year-on-year.

For the whole domestic tourism market, 52.71 million trips were made during the holiday, according to the Ministry of Culture and Tourism. It represente­d a year-on-year increase of 0.44 percent and accounted for 43 percent of pre-pandemic levels in 2019.

Revenue generated during the holiday broke 26.52 billion yuan ($3.91 billion), up 4 percent year-on-year, the ministry reported.

Travelers were mostly from Beijing, Shanghai, Chengdu in Sichuan province, and Guangzhou in Guangdong province.

Destinatio­ns offering a mild climate and frequent sunshine proved popular among the holiday travelers, most of whom decided to give themselves a treat after their COVID-19 recovery.

Flight bookings to those destinatio­ns — including Sanya, Hainan province; Zhuhai, Guangdong province; and Xishuangba­nna and the Dali Bai autonomous prefecture, Yunnan province — all rose by more than 10 percent, according to Trip.com.

Those born after 1990 were the driving force of the tourism recovery, with travel bookings from that age group surging by 36 percent year-onyear, and that from family travelers rising by 41 percent.

“We received the first batch of tourists at the beginning of last month,

and a considerab­le number of our guests chose to stay for as long as 30 days,” said Zhao Ming, a private tour operator in Sanya. “We can sense their eagerness to relax and have fun.”

Most of his clients placed orders without much planning, while some could not wait to cash in the bargain deals they stocked up on during the Nov 11 Singles Day national online shopping carnival.

The island city has seen all its beach fun activities get back up and running.

“It is evident that more people are coming in groups,” Zhao said.

His company has recently reached potential customers through livestream­ing platforms and acquired a good number of orders.

Zhao is confident about the upcoming Spring Festival holiday. “We have developed a number of excursion packages and look forward to leveraging online sales channels to bring in more guests,” he said.

Li Xin, a homestay business owner in Dali, has guest bookings lined up

for weeks, with most orders coming from Beijing and Shanghai.

“Some of the guests have even booked rooms for their summer vacations, for fear of price hikes,” Li said.

His homestay features seven rooms offering lake views, and was under renovation between May and October.

“Although the going was rough, we’ve always believed tourism will bounce back and thrive,” Li said, adding that the renovation was necessary to cater to the rising demand of Chinese visitors and stay competitiv­e.

To date, Li received about 200 guest inquiries every day, and he had to recommend many guests to other homestays in the neighborho­od.

“We remain confident in the future, and will open a second homestay in Dali this year,” Li said.

Beijing also saw its tourism and cultural activities bouncing back to pre-COVID-19 levels during the New Year holiday. Approximat­ely 2.7 million people visited the city’s 151 key scenic spots over the holiday, reaching 86.4 percent of the number registered

in the same period of 2019, according to the Beijing Bureau of Culture and Tourism.

The tourist attraction­s reported total revenue of about 248 million yuan, up 44.5 percent from 2019, the bureau reported.

The number of cultural activities on offer also rose, compared with the same period a year ago. The city’s 75 theaters held 303 commercial performanc­es during the holiday, roughly the same as the figure logged in 2019.

Zhang Meinan, a Beijing-based Cichang Comedy standup operator, saw audience numbers suddenly spike, and sold out 150 seats since the last week of December. He attributed the success to the public need to blow off steam after being cooped up at home for a long time due to the pandemic.

He is thrilled about the quick recovery in the city’s performanc­e market, and said that his company does not plan to take a break and will instead continue offering standup comedy

performanc­es during the Spring Festival.

Now that the country has scrapped the quarantine requiremen­ts for internatio­nal arrivals and downgraded management of COVID-19 cases from Class A to Class B, Zhang Guangqi is motivated to head overseas during his next trip.

“I’ve seen some of my friends already book trips to Thailand and Singapore,” he said.

Outbound flight bookings surged by 145 percent year-on-year during the New Year holiday, while the figure has surpassed 260 percent for the Spring Festival holiday, according to Trip.com.

Before the outbreak of the pandemic, Zhang Guangqi usually took at least two long-distance trips a year, including one to a country in Southeast Asia or Europe.

“I’m still checking out the tourism policies of destinatio­ns I have in mind and will make the bookings when the flight and hotel prices are favorable,” he said.

 ?? ?? A family spends a relaxing time at the beach in Sanya, South China’s Hainan province, on Jan 4.
A family spends a relaxing time at the beach in Sanya, South China’s Hainan province, on Jan 4.
 ?? ?? Travelers cycle by Erhai Lake in Dali, Southwest China’s Yunnan province, on Aug 11.
Travelers cycle by Erhai Lake in Dali, Southwest China’s Yunnan province, on Aug 11.
 ?? PHOTOS PROVIDED TO CHINA DAILY ?? Tourists play on the ice at Shichahai scenic area, in Beijing, on Dec 31.
PHOTOS PROVIDED TO CHINA DAILY Tourists play on the ice at Shichahai scenic area, in Beijing, on Dec 31.

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