China Daily Global Edition (USA)
Chengdu, Reed Exhibitions to boost expos
The Chengdu Municipal Bureau of Expositions recently signed an agreement with Reed Exhibitions Greater China to strengthen cooperation in information, staff training and exhibitions.
The strong professional partner gives the local government a boost in its efforts to make Chengdu a famous city for conventions and exhibitions worldwide, said officials.
Most of the city’s expos are for electronic devices, medicines and medical appliances, gifts and housewares.
Bureau Director Mu Tao said the partnership will help Chengdu host more international exhibitions by sharing the resources of Reed Exhibitions. In return, the agreement helps expand the company’s business in the city.
As one of the world’s leading event organizers, Reed Exhibitions Group employs more than 3,500 people worldwide.
Every year, it organizes some 500 exhibitions in 40 countries and regions.
Globally, it provides services for 43 industry sectors across the United States, Europe, the Middle East and Asia-Pacific region.
The group has strict guidelines in choosing partners, with market potential as one of the most important player in China. Reed Exhibitions China now has cooperative relationships with only two Chinese cities. The other is Shanghai.
Wang Guohong, president of Reed Exhibitions China, said he is optimistic about prospects in second-and third-tier cities, particularly in the mid-western region.
“When we say Chengdu, we do not want to only look at the Chengdu market. We defi- 20 percent over the 2012.
Statistics from the bureau show that at least 450 large events will be staged in the city this year that will generate 6.5 billion yuan in direct income and indirect revenue of 54 billion yuan.
Major events include a creative design expo, the 12th China International Software Cooperation Fair, the China Materials Conference, the 12th Michelin Challenge Bibendum, the Sixth China (Chengdu) Gifts & Home Products Fair, the third Chengdu International Electronic Production Equipment and Technology Exhibition, the Munich Oktoberfest Chengdu Tour and the ninth Conference on ChinaASEAN People- to- People Friendship Organizations.