The selling of Tennessee in China

As director of business development for the Tennessee Department of Economic and Community Development, it’s Li Weaver’s job to represent and market the state in China.

Weaver is a native of Taiyuan in Shanxi province, which is a sister city to Nashville, Tennessee’s capital. She is fluent in English and Mandarin.

Weaver said many members of the Chinese business community are at least somewhat familiar with Tennessee, and when discussing the state with them, she emphasizes its location, vibrant manufacturing economy and pro-business attitude.

“Tennessee is perfectly located to service the eastern half of the US, particularly the Southeast,” she said. “Our existing advanced manufacturing base helps to attract other companies. For example, we have a lot of automotive companies in China looking at the state because we already have a thriving auto industry. Our business-friendly environment and tax policies are also big draws.”

Weaver believes that her office is critical in attracting Chinese FDI: “The relationships that we build are very important. We can help to bridge language and cultural gaps.”