Royal DSM unveils a Bright future

Royal DSM NV, the world’s biggest maker of vitamins by production volume, is conducting its annual Bright Experience charity campaign in 14 Chinese cities including Shanghai, Guangzhou and Nanjing for the 10th consecutive year with a goal of focusing global attention on child hunger and malnutrition.

The campaign, launched in September with the United Nations World Food Programme and the China Foundation for Poverty Alleviation, raises money to help hungry children in poverty-stricken areas of the world and support the common fight against hidden hunger in developing countries.

The funds raised will be donated to the WFP and CFPA nutrition programs for preschool children in poor areas of China. In the past decade, more than 2 million people around the world have participated in the Bright Experience, benefiting more than 200,000 children living in modest financial conditions.

More than 2,000 DSM employees attended this year’s Bright Experience from 15 sites, which also included locations in Shunde, Chengdu, Jiangyin, Jingjiang, Kunshan and Changchun.

“According to the UN’s Food and Agriculture Organization statistics, about 2 billion people around the world are suffering from nutritional imbalance and hidden hunger, including 300 million in China. We will continue to provide better nutrition to address the micronutrient challenges in the long-term future,” said Jiang Weiming, DSM China president.

The company has worked on 25 partnership projects with WFP to improve the nutrition and quality of life of people throughout the world through nutrition enhancement, reaching about 28 million people.

DSM China has been involved in a range of nutrition intervention programs. It has played an active role with the All-China Women’s Federation, the Ministry of Health and China Children and Teenagers Fund to combat anemia in infants, offering nutrition packages to help reduce the level of anemia and improve the quality of health of infants and young children in China’s rural areas.

DSM has 22 factories in China and employs more than 4,700 workers. It launched a new factory in Shanghai last year to produce Vitamin B, which is vital for both human and animal nutrition, and it also acquired a Suzhou-based high-performance solar photovoltaic backsheet February.

“We have been working to fight against malnutrition. We need to promote healthy diet, make nutritional foods more accessible, and prevent all forms of malnutrition, but no organization can achieve the goal of ending hunger and malnutrition alone. We will enhance this partnership with DSM to achieve zero hunger by 2030,” said Caroline Legros, WFP representative to China.

“CFPA has participated in this campaign for nine years. We hope to further raise the awareness of malnutrition of children in the poor areas,” said Wen Huifang, director of CFPA’s maternity project.

The foundation’s school meal program reached 74 counties in remote areas of 10 provinces in 2016, providing 38 million nutritious meals for more than 650,000 students, and has built 1,160 standard kitchens. They also provide school meals in other countries such as Cambodia, Nepal and Ghana.

“We will continue to focus on selected poor villages, continuing to address the nutrition problem of children in the poor areas this year. We appreciate DSM’s participation in this charity project to help improve the nutritional status of children in the poor areas,” Wen said. manufacturer in

TO CHINA DAILY Young pupils show their delight in an intelligent classroom donated by Samsung Electronics Co Ltd at a Hope Primary School in Hebei province.PROVIDED

PROVIDED TO CHINA DAILY Employees and their families take part in DSM China’s 10th Bright Experience charity run in Shanghai.