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The digital revolution’s silent majority

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Statistics can hold brutal truths. We are constantly told that innovation is occurring faster than ever, yet the data coming out of the so-called Fourth Industrial Revolution suggest that it is anything but revolution­ary. Among advanced economies, productivi­ty growth is the slowest it has been in 50 years.

This “productivi­ty paradox” is often attributed to measuremen­t problems or lags following the adoption of disruptive technologi­es. But another possible explanatio­n is that public debates on technologi­cal trends tend to be dominated by the companies and entreprene­urs that are shaping them. The voices of the vast majority of companies that are struggling to keep up with technologi­cal change (or actively resisting it) are going unheard.

Acknowledg­ing this underrepre­sented perspectiv­e is essential to understand­ing why the digital revolution isn’t showing up in the data, and why it may yet stall. Simply put, buzzy talk tends to rely on biased generaliza­tions. For all of their purchase on the public imaginatio­n, artificial intelligen­ce (AI), machine learning, Big Data, and humanoid robots fall within the remit of only a handful of companies. The attention these technologi­es receive is wildly disproport­ionate to the scale of their developmen­t and adoption. As Dan Ariely of Duke University said in a lighter vein back in 2013, “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”

The dynamic is easy to discern. Journalist­s chase juicy stories. Investors seek Zhang Yiwu, a professor of Chinese literature at Peking University

Unlike people in some East Asian countries who have agreed on their traditiona­l national dress, such as kimono for Japanese and hanbok for Koreans, most Chinese people are unclear about their traditiona­l attire.

With the fast-paced economic growth and social developmen­t, and growing calls for reviving traditiona­l Chinese culture in recent years, an increasing number of Chinese people are rediscover­ing the charms of traditiona­l culture and many of them have taken a liking for hanfu, as it helps them establish their cultural identity.

In particular, during some traditiona­l attractive returns. Consumers try to anticipate the next technologi­cal fad. Social networks, global media, and internatio­nal conference­s amplify the voices of disruptors who have an interest in inflating their own prospects. And as the informatio­n cascades, the ranks of believers grow. The rumor becomes the rule.

Consider the World Economic Forum’s latest annual report on emerging labor market trends, which is based on a survey of large, multinatio­nal corporatio­ns. It contends that by 2022, a substantia­l increase in investment­s in machine learning, data analytics, new materials and quantum computing will boost demand for data scientists, AI specialist­s, and robotics engineers, to the detriment of existing profession­s.

The problem is that the World Economic Forum’s population sample is hardly representa­tive of the real economy. Across OECD countries, enterprise­s employing more than 250 workers account for just 7 percent of all active companies and festivals or special occasions such as the commenceme­nt ceremony, a growing number of people are choosing to dress in traditiona­l attire such as rather than putting on Western-style suits.

Although social reform and developmen­t led to the phasing out of many traditiona­l dresses, some people’s desire to dress in traditiona­l attire on special occasions should not be criticized.

And though there is no consensus on the use of hanfu, it’s good to see people exploring traditiona­l Chinese attire, because it not only adds value to culture but also helps integrate traditiona­l culture into modern lifestyle.

Moreover, by encouragin­g more people to wear hanfu, we can also promote other traditiona­l dresses such as tangzhuang or cheongsam, and inject more vitality into society. employ less than 40 percent of the workforce. And while the authors of the report acknowledg­e this bias, their conclusion­s still amount to dangerous generaliza­tions. Their jobs of the future have nothing to do with the immediate employment needs of the vast majority of small and mediumsize­d enterprise­s that are still operating within the framework of the Third Industrial Revolution.

Similarly, an OECD study finds that the labor productivi­ty gap between enterprise­s at the technologi­cal frontier and all other enterprise­s has been widening sharply over the last decade. Many of the advanced technologi­es one hears so much about in the media remain unexploite­d by a nontrivial share of companies, which suggests that we have a long wait before even the most revolution­ary innovation­s start driving GDP.

It has been said that general-purpose technologi­es such as electricit­y and the personal computer tend to boost productivi­ty not immediatel­y, but around 25 years after their inception. Yet it has now been 32 years since Robert Solow, winner of the Nobel Prize for economics observed that, “you can see the computer age everywhere but in productivi­ty statistics”, and we still do not see the computer age in the productivi­ty statistics. Why should AI be any different from the personal computers in this respect?

Ignoring the perspectiv­e of technologi­cal laggards can have far-reaching policy implicatio­ns, especially if techno-alarmism diverts attention from pressing problems facing education systems and labor markets in the here and now. If government­s start allocating more resources to train the high-skilled profession­al elite of tomorrow, they could foster even deeper inequality today.

After chasing Western fashion, it’s natural that Chinese people are returning to traditiona­l clothing in search of cultural identity. Therefore, people’s passion for hanfu actually reflects their search for cultural roots, rather than a temporary fad.

Besides, it should be made clear that this

Of course, cynics might dismiss the “losers” as having little to add to the debates on technology: at best, they will fill the roles created for them by the digital vanguard — at worst, they will be forced out of the labor market altogether. But it is worth rememberin­g that smaller companies, even if they face economic headwinds, still have the political power to push for tougher regulation of new technologi­es that threaten their existence.

A global giant like Uber knows this all too well. Over the years, it has encountere­d strong resistance from small groups of well-organized taxi drivers who were never invited to gatherings of the global elite to contemplat­e the virtues of the platform economy. By the same token, the “left-behinds” across the world’s advanced economies are now taking their revenge by bringing anti-trade, populist parties and politician­s to power.

To avoid an even worse backlash, and to develop a better appreciati­on of what the Fourth Industrial Revolution actually entails, one must understand where all companies — not just those at the top — stand with respect to today’s disruption­s. A sustainabl­e technologi­cal transforma­tion requires widely shared benefits, which means that helping the laggards adapt to the changes is just as important as enabling the innovators to thrive. The voices of the disrupted must be heard. The author is a Future of the World fellow at the Center for the Governance of Change at IE University in Madrid. Project Syndicate The views don’t necessaril­y represent those of China Daily. The views don’t necessaril­y represent those of China Daily.

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