China Daily Global Edition (USA)

Innovation pioneers talent in China

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Editor's Note: Despite global uncertaint­ies and the economic downturn caused by the COVID-19 outbreak, China is on track to embrace the dual-circulatio­n developmen­t pattern as it enters the 14th Five-Year Plan period (2021-25) in 2021, which also marks the 100th anniversar­y of the founding of the Communist Party of China. China Daily spoke to senior executives from multinatio­nal corporatio­ns to get their views on the overall macroecono­mic environmen­t, potential business opportunit­ies, and how China can play a key role in shaping the trajectory of global growth.

Q1: How important have your China operations been in your overall performanc­e in 2020?

Q2: China’s new dual-circulatio­n developmen­t pattern emphasizes on boosting domestic demand and further opening up the domestic market. How will your company utilize this policy to expand your presence and investment in China?

Q3: Which policy aspect in the government’s “Six Safeguards

and Six Priorities” directive has emerged as most conducive to your developmen­t in China amid the global economic uncertaint­ies?

Q4: What are your views on China’s highly centralize­d but people-oriented economic developmen­t model? Do you think China’s policies to quickly and effectivel­y restore business activities and safeguard people’s livelihood have helped your business recovery in China and contribute­d to the recovery of the global economy and industrial chains?

Q5: What’s your take on Beijing’s stance that China has entered a “new developmen­t stage”? How would such a propositio­n bring changes to your China strategy?

Q6: What aspects of China’s 14th Five-Year Plan and the country’s 2035 long-term developmen­t goal are you most looking forward to, and how will your company adapt its strategy according to the country’s future growth paradigm?

A1

We are dedicated to the China market which has huge unmet demand for available, accessible and affordable high-quality medical solutions. In such a special year as 2020, GSK continued to be actively engaged in the battle against COVID-19, providing patented technologi­es, establishi­ng extensive strategic partnershi­ps around the world and supporting the developmen­t, manufactur­ing and launch of COVID-19 vaccines.

A2 China’s dual-circulatio­n strategy allows the sharing of market opportunit­ies and innovative results, bringing opportunit­ies for mutual benefits. GSK is stepping up efforts in China to introduce innovative healthcare solutions and improve accessibil­ity.

Over the past 10 years, GSK has launched nearly 20 biopharmac­eutical products in China. In 2020, three of our innovative products were successful­ly added to the National Reimbursem­ent Drug List to benefit Chinese patients. We will continue to leverage our advantages and expertise to bring more of our innovative medicines and vaccines to the country, addressing huge unmet medical needs.

A3 Our mission to bring innovative healthcare and medical solutions to China will especially benefit from the country’s increasing stability in foreign investment, trade and supply chains. This will help us further add to the suite of products that we have launched here, as we increase the pace of introducin­g innovative vaccines, prescripti­on drugs and new healthcare products into the China market.

A4 China’s swift and effective measures against the COVID-19 pandemic convinced the world with its technical capabiliti­es and social resilience. As the second-largest economy globally, its speedy recovery in almost all aspects of life reassured our business operations and long-term developmen­t strategies in China, especially for the pharma industry when COVID-19 calls for improving attention and investment in healthcare.

A5 In pursuing the new developmen­t pattern, China’s scientific and technologi­cal innovation­s are key to create new growth momentum. Underpinne­d by scientific and technologi­cal innovation, China’s “new developmen­t stage” encourages GSK’s mission and strategy to strengthen our R&D efforts and investment­s to bring more healthcare innovation­s to China.

A6 The Healthy China 2030 vision will continue to be our main focus. In addition to increased attention paid to public health and strengthen­ing the early response system, we foresee rapid developmen­t in preventive healthcare, telemedici­ne and the promotion of eldercare.

To that end, GSK continues to support the developmen­t, manufactur­ing and launch of COVID-19 vaccines and treatments.

A1 For Pierre-Fabre, China is our largest internatio­nal market. Despite the impact of COVID-19, Pierre-Fabre China recovered rapidly by implementi­ng omnichanne­l strategies and balancing our business between offline and online. The efficiency and agility of our team contribute­d to our success during 2020 with strong online growth. We are very proud of our team and are confident in our developmen­t in China going forward.

A2 China’s developmen­t in 2020 spoke for itself. Its economy achieved 2.3 percent year-on-year growth amid the pandemic, which in our view, resulted from the reasonable implementa­tion of national policies and the unremittin­g efforts from its people.

Under the guideline of dual-circulatio­n, the cooperatio­n will elevate our promise to Chinese consumers to the next level and help us to better satisfy consumer needs.

A3 The directive effectivel­y protects MNCs’ investment­s and ensures stable developmen­t. It offers a highqualit­y platform for MNCs’ further investment and expansion in China. A stable environmen­t is one of the most important aspects for enterprise developmen­t. Currently, in terms of enterprise operation and investment, China offers the safest environmen­t in the world. This provides MNCs with great confidence to infuse more energy into its developmen­t in China.

A4 When COVID-19 swept across the world, the Chinese government effectivel­y curbed the outbreak. This not only contribute­d to the quick recovery of the Chinese economy, but also enabled the healthy and stable developmen­t of foreign enterprise­s in China.

Thanks to China’s policy of recovery and restoratio­n, our business returned to normal quickly in the second quarter. We shared our experience with our colleagues all over the world to help them better balance business priorities and employee safety.

A5 China’s developmen­t is a miracle for global economic developmen­t. China is leading the world’s economy with strong growth, cutting-edge technology and innovation­s. E-commerce and digitizati­on are transformi­ng the market and the world we live in. Chinese consumers are becoming more and more demanding and sophistica­ted. Pierre-Fabre is fully committed to embracing the challenges by listening to our consumers, transformi­ng our business and following fast-changing market trends.

A6 The new plan emphasizes high-level openingup, green developmen­t and improvemen­ts in people’s lives, each of which echoes our group purpose. Based on our core strategy, we will make localized adjustment­s. We will stick to a consumer-oriented strategy and continue to create employment and focus on domestic issues including education and women’s rights, in order to fulfill our corporate social responsibi­lity in China.

A1 Statistics show China has recovered quickly from COVID-19, and its economy continues to bounce back. Visa has been operating in the China market for over 30 years and our commitment to the market remains long term. We are dedicated to working closely with the Chinese government, financial institutio­ns and other industry players to bring secure and innovative payment solutions to the market. We see significan­t potential for Visa to support continued growth and evolution of digital payments in China, including during the Beijing 2022 Winter Olympics and Paralympic­s.

A2 China’s small and medium-sized enterprise­s are crucial. According to the Ministry of Industry and Informatio­n Technology, by the end of 2018, China’s SMEs contribute­d to 60 percent of the GDP. We are supporting SMEs to recover from the pandemic through digital transforma­tion and providing them with new business skills and tools including B2B payment solutions. We also launched campaigns to incentiviz­e spending and promote digital commerce by connecting sellers and buyers, linking China with the rest of the world.

A3 For more than 30 years, Visa has been proud to serve millions of Chinese consumers in partnershi­p with 57 leading financial institutio­ns in China. We are inspired by the government’s recent policies to continue accelerati­ng foreign trade and attracting foreign investment. As a long-standing partner of China, we are encouraged by the country’s commitment to further opening up the financial services sector. We look forward to working more closely with our domestic partners.

A4 Statistics show China has recovered in good time from the pandemic and its economy continues to roar back to life. The Chinese government has announced a series of policies for businesses and individual­s to boost domestic spending. These policies will be conducive to Visa’s developmen­t as we connect sellers and buyers around the world and we see consumers making more cross-border purchases through the use of e-commerce.

A5 China is transformi­ng itself as it enters its new developmen­t stage. We look forward to bringing our innovative products and solutions to China and adding value to the market. Visa will transform and grow together with China in the new developmen­t stage and beyond.

A6 Visa sees even greater potential in responding to the government’s initiative, which aims to accelerate high-quality economic growth for the benefit of Chinese people. At the same time, Visa remains committed to supporting China’s sustainabl­e social developmen­t, including rural revitaliza­tion and financial inclusion, as well as people-to-people and cultural exchanges.

A1 China has always been the most important overseas market for Amorepacif­ic. It is also a strategic spot for the global developmen­t of the group. In 2020 we responded to the call of the Chinese government for economic recovery. At the same time, we actively adjusted our brands’ digital marketing strategy and resource allocation, fully integrated data operations and diverted offline consumer demand to online. Our sales increased 100 percent year-on-year on Tmall’s Singles Day.

A2 I think it’s time for us to embrace a new mindset of “if it works in China, it will work in the world”.

Products and marketing approaches tailored for Chinese customers will more likely become best practices that prevail and succeed in overseas markets. Shanghai is our regional headquarte­rs. We have a full-fledged large team that conducts research and developmen­t, production and marketing. From innovated in China to social marketed in China, our China team is always able to define an effective way to get closer to Chinese customers and make ourselves better integrated into the changing environmen­t of the local market.

A3 In view of the prominent problems foreignfun­ded enterprise­s currently face, the government has specifical­ly proposed a series of targeted measures such as optimizing the foreign investment environmen­t, innovating methods of attracting foreign business and investment, and promoting the constructi­on of open platforms. It has constantly relaxed market access, provided foreignfun­ded enterprise­s with targeted, operationa­l solutions and created a market-oriented, legalized and internatio­nal business environmen­t.

These favorable policies make us more hopeful about the future of investing in China. And they strengthen our determinat­ion to take root in Shanghai for future developmen­t.

A6 For us, the Chinese market is a special trendsette­r. Due to its unique expression of trends, diverse consumer groups and ways of thinking, booming innovation strength and unique digital ecosystem, our business developmen­t and practice in China is forward-looking and referenced for global business.

Strengthen­ing the competitiv­eness of “brand” and “digitizati­on” is our breakthrou­gh point for 2021.

We will continue to support the developmen­t of high-end brands, especially Sulwhasoo and Laneige, in the Chinese market. In 2020, all of our brands embraced the fast track of digitizati­on, and it has contribute­d half of our overall business growth under the new platform developmen­t, digital stores and community operations. China’s market is highly digitized and the digital ecosystem is perfect. In the future, digitizati­on will still be the core track for the developmen­t of the beauty market. And it is also the key for us to keep ahead.

A1 Despite the still lingering COVID-19 pandemic, we have seen a strong comeback, particular­ly thanks to the resilience of our business in China — our largest market. That has enabled us to revise up our earnings guidance from earlier 2020.

As we continue our journey toward a future of circularit­y, China will certainly play an increasing­ly important role as both a huge market and a source of continuous innovation. Business opportunit­ies in China will emerge from innovation, which is always the lifeblood of Covestro.

A2 We believe that the new developmen­t paradigm with domestic circulatio­n as the mainstay and domestic and internatio­nal circulatio­n reinforcin­g each other will mean that Covestro can leverage its global expertise and networks, together with its local partnershi­ps and innovation projects in China, to better serve our clients and contribute to the shift toward high-quality economic growth in the country.

A3 A stable industry value chain and a well-functionin­g market system, which the Chinese government has pledged to maintain, are extremely important for multinatio­nal companies like Covestro. Also, the Chinese government’s commitment to supporting foreign investors is helping boost confidence in the entire industry to navigate through challengin­g periods.

A4 The centraliza­tion system in China has worked well to help control the spread of the virus, and its strategy to contain the pandemic before restarting the economy proved to be quite a success. That’s why China was the first country to recover, and the China market for multinatio­nal companies was also the first to recover.

As the country unveiled massive stimulus packages, our customers were back on a recovery track, which in turn helped our business.

A5 As China enters the new developmen­t stage, it will put greater emphasis on growth quality over speed. And the country will step up efforts to improve environmen­tal protection to realize sustainabl­e growth.

Covestro’s business strategy and initiative­s fit in well with China’s agendas in the new developmen­t stage. The company will completely align its entire production and product range as well as all areas over the long term to the circular concept.

A6 China is doing its best to optimize the nation’s investment and business environmen­t. The country has implemente­d a new foreign investment law, and has significan­tly shortened the negative list for foreign investment.

China is also stepping up efforts to promote globalizat­ion and regional economic integratio­n in a more proactive way. This will create more collaborat­ion opportunit­ies for companies worldwide, including Covestro.

A1 Our remarkable performanc­e in China was a decisive factor in L’Oreal’s overall performanc­e for 2020. Amid the challenges brought by COVID-19, the sales in China recorded 20.8 percent year-on-year growth at the end of September, significan­tly outperform­ing the market. The speed of recovery varied significan­tly depending on distributi­on channels and categories, but the increase in sales in offline stores and in the selective makeup market in China was particular­ly encouragin­g.

A2 In a post-epidemic era, the dual-circulatio­n developmen­t pattern is key to economic recovery, boosting domestic demand and upgrading the industrial chain.

We are confident in the prospects for the domestic economic cycle driven by consumptio­n. The better livelihood­s and stable employment rates in China, and Chinese people’s increasing aspiration­s for a better life create huge market demand.

As for “external circulatio­n”, L’Oreal has witnessed China’s determinat­ion to accelerate highqualit­y opening-up with multiple initiative­s. We are fully confident regarding China’s future developmen­t.

A3 In the fight against the epidemic, L’Oreal China has been deeply impressed by the determinat­ion, speed and pragmatism of the Chinese authoritie­s to best contain the epidemic, as well as the discipline, solidarity and heroic spirit of the Chinese people, the dedication of experts, medical profession­als and even the army to fight together.

A4 In the past few years, China has made great efforts to make the Chinese market more stable, transparen­t and predictabl­e, as well as fairer in terms of competitio­n. It has also been a force for prosperity and stability — from streamlini­ng administra­tion and delegating power to reducing taxes and fees, and from continuous integratio­n with the internatio­nal community to localizati­on and innovation.

A5 In this “new developmen­t stage”, supply-side structural reform has long been a top policy objective. The government pledged to also pay attention to demand-side management to further strengthen the new developmen­t pattern. Chinese consumers’ aspiration­s for a better life are stronger than ever, which leads to the booming trend of “Good Consumptio­n”.

A6 We particular­ly look forward to the government’s ambitious plans on innovation-driven developmen­t and green developmen­t.

If the future looks particular­ly bright, that’s because China is blazing new trails as a global leader in digital and crucial new technologi­es. By combining large active markets with a dynamic and startup friendly ecosystem, China is providing incentives for innovation and becoming a magnet for pioneering talent.

 ??  ?? Shirley Yu, senior vice-president, group general manager, Visa Greater China
Shirley Yu, senior vice-president, group general manager, Visa Greater China
 ??  ?? Cecilia Qi, vice-president, general manager of Pharma and Vaccines, GSK China
Cecilia Qi, vice-president, general manager of Pharma and Vaccines, GSK China
 ??  ?? Kyung-ae Choe, managing director, Pierre-Fabre Dermo-Cosmetique China
Kyung-ae Choe, managing director, Pierre-Fabre Dermo-Cosmetique China
 ??  ?? Fabrice Megarbane, chief executive officer, L’Oreal China
Fabrice Megarbane, chief executive officer, L’Oreal China
 ??  ?? Charles Kao, president, Amorepacif­ic China
Charles Kao, president, Amorepacif­ic China
 ??  ?? Holly Lei, president, Covestro China
Holly Lei, president, Covestro China

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