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The poetic names of Chinese colors — peach red, goose yellow, bamboo green, tile grey and reed white — draw inspiration from the sun, the moon, mountains, rivers and all things in nature, bringing romantic poetry to life through traditional Chinese aesthetics.

The Netherlands is known for its vibrant tulips and famous paintings by artists such as Vincent van Gogh. From the Amsterdam Central Station to Van Gogh Museum, Xu-Pan Yiru asked Amsterdam residents which traditional Chinese colors they like best alongside the Chinese-made Voyah new energy vehicle.

Together, they synergize to create a harmony of East-meets-West. Surprisingly, she encountered two Dutch individuals who were able to speak Chinese, with one reciting the ancient Chinese poem Climbing Stork Tower in its entirety, leaving her astounded.

It seems that the world is speaking Chinese and that Chinese aesthetics is indeed making its way around the world.

China Daily journalist Xu-Pan Yiru wore a mamianqun, or horse-face skirt — a type of traditional Chinese dress — on the streets of Milan, Italy. In front of the Milan Cathedral, the fashion statement drew fascinated crowds as they gathered to take it all in. Some were even eager to try on these skirts, praising their beauty and how they have sparked their interest in Chinese culture.

This demonstrates that when Chinese aesthetics is experienced around the world, whether through hanfu (traditional Chinese attire) or innovative products like the Voyah electric vehicle, the world takes notice of China’s unique charm.

The inspiration behind Voyah’s unique logo design comes from the description of the mythical bird Kunpeng spreading its wings in the ancient Chinese philosopher Zhuang Zhou’s masterpiece Xiao Yao You (Wandering Beyond).

The twin wings symbolize innovation and strength, reflecting the brand’s aspiration to become a new force in the automotive industry, and to help people achieve a better life while realizing their personal value.