Civilian - - Cbd -

Spurned in large part by a de­mo­graphic shift in the per­sonal-care in­dus­try as well as by a rise in de­mand for or­ganic and nat­u­ral prod­ucts, the de­mand for skin-care and beauty prod­ucts has soared, and the mar­ket has sky­rock­eted around the world. In fact, in 2015, the global skin-care mar­ket was val­ued at USD 116.3 bil­lion, hav­ing gen­er­ated 12.83 bil­lion dol­lars in rev­enue in the United States alone. And there is one par­tic­u­lar in­gre­di­ent that is pro­jected to be­come the break­out star within this spec­tac­u­lar beauty boom: cannabid­iol.

Cannabid­iol, or CBD, is one of the 400 com­pounds pro­duced by the cannabis plants, and it is hailed as be­ing one of the most im­por­tant com­pounds of the Cannabis sativa plant. For one, CBD is not psy­choac­tive, mean­ing that un­like the other cannabis­deriva­tive sub­stance, tetrahy­dro­cannabi­nol (“THC”), CBD does not pro­duce eu­phoric sen­sa­tions in those who con­sume it; in other words, CBD does not get you “high.” Be­cause of this, CBD, which is de­rived from hemp - a strain of cannabis with only small trace amounts of THC - is le­gal through­out the United States.

Sec­ond, stud­ies have shown that CBD is thought to have a lot of med­i­cal po­ten­tial, from re­liev­ing pain to re­duc­ing anx­i­ety and de­pres­sion. But it is in the realm of der­ma­tol­ogy that CBD is get­ting the most at­ten­tion by show­ing real prom­ise as a treat­ment for a wide range of skin con­di­tions. Not only is CBD non-come­do­genic and won’t there­fore clog pores, it ac­tu­ally pre­vents ex­ces­sive li­po­ge­n­e­sis, or the ex­ces­sive pro­duc­tion of se­bum on your skin, while dis­play­ing re­mark­able anti-in­flam­ma­tory ef­fects, thereby mak­ing it a safe and ef­fec­tive way to treat acne. Fur­ther­more, it might also be a vi­able treat­ment for itch and other skin con­di­tions such as pru­ri­tus and pso­ri­a­sis, as well as for swelling, mus­cle pains and ir­ri­ta­tions, due to its afore­men­tioned an­ti­in­flam­ma­tory prop­er­ties.

While the mar­ket for CBD prod­ucts is still very much a niche one, a few per­sonal-care brands have be­gun to hop on that promis­ing train and have re­leased their own CBD skin-care and beauty lines.

In or­der to as­cer­tain how well the CBD skin-care and beauty mar­ket is de­liv­er­ing on its prom­ise of uti­liz­ing CBD’s cos­metic po­ten­tial, I tried out all of the CBD beauty prod­ucts that I could get my hands on, which amounted to about 20 prod­ucts from nine dif­fer­ent brands. The fol­low­ing is not an ex­haus­tive list of all the CBD skin-care prod­ucts that are cur­rently on the mar­ket, but they are the most read­ily avail­able, as well as the most In­sta­gram-friendly.

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