Spurned in large part by a demographic shift in the personal-care industry as well as by a rise in demand for organic and natural products, the demand for skin-care and beauty products has soared, and the market has skyrocketed around the world. In fact, in 2015, the global skin-care market was valued at USD 116.3 billion, having generated 12.83 billion dollars in revenue in the United States alone. And there is one particular ingredient that is projected to become the breakout star within this spectacular beauty boom: cannabidiol.
Cannabidiol, or CBD, is one of the 400 compounds produced by the cannabis plants, and it is hailed as being one of the most important compounds of the Cannabis sativa plant. For one, CBD is not psychoactive, meaning that unlike the other cannabisderivative substance, tetrahydrocannabinol (“THC”), CBD does not produce euphoric sensations in those who consume it; in other words, CBD does not get you “high.” Because of this, CBD, which is derived from hemp - a strain of cannabis with only small trace amounts of THC - is legal throughout the United States.
Second, studies have shown that CBD is thought to have a lot of medical potential, from relieving pain to reducing anxiety and depression. But it is in the realm of dermatology that CBD is getting the most attention by showing real promise as a treatment for a wide range of skin conditions. Not only is CBD non-comedogenic and won’t therefore clog pores, it actually prevents excessive lipogenesis, or the excessive production of sebum on your skin, while displaying remarkable anti-inflammatory effects, thereby making it a safe and effective way to treat acne. Furthermore, it might also be a viable treatment for itch and other skin conditions such as pruritus and psoriasis, as well as for swelling, muscle pains and irritations, due to its aforementioned antiinflammatory properties.
While the market for CBD products is still very much a niche one, a few personal-care brands have begun to hop on that promising train and have released their own CBD skin-care and beauty lines.
In order to ascertain how well the CBD skin-care and beauty market is delivering on its promise of utilizing CBD’s cosmetic potential, I tried out all of the CBD beauty products that I could get my hands on, which amounted to about 20 products from nine different brands. The following is not an exhaustive list of all the CBD skin-care products that are currently on the market, but they are the most readily available, as well as the most Instagram-friendly.