Crushed by pandemic, conventions try to mount a cautious return
In pre-COVID times, business events —— from small academic conferences to giant trade shows like CES —— routinely attracted more than 1 billion participants each year. The pandemic brought those global gatherings to a sudden halt, emptying convention centers and shuttering hotels.
More than a year later, in-person meetings are on the rebound. In late August, 30,000 masked attendees gathered in Las Vegas for ASD Market Week, a retail trade show. In Chicago, the Black Women’s Expo recently held the largest event in its history, with 432 vendors and thousands of masked attendees.
“People are cautious, but they’re glad to be able to get out and network with other people,” said Dr. Barbara Hall, whose company, JBlendz Communications, was among the exhibitors at the expo.
Still, it could be several years — if ever — before conferences attract the crowds they did before the pandemic. Many countries and businesses are still restricting travel, pinching attendance at big events like the Canton Trade Fair in China, which required 26,000 vendors to pitch their wares virtually in April.
Health concerns also remain. The industry is keen to avoid another black eye like the Biogen leadership conference, a February 2020 event in Boston that was eventually linked to 300,000 COVID cases.
The New York Auto Show, which regularly attracts more than 1 million people, was canceled two weeks before its August start date because of concerns about the delta variant. A construction machinery trade show in Beijing, which normally attracts 150,000 visitors, has been delayed for two months until November.
Experts say one of the big lessons of 2020 is that much of what happens at conferences and trade shows can happen virtually, lessening the need for big in-person events.
Jaiprit Virdi, an assistant professor at the University of Delaware, said moving events online made them more accessible to the disabled and those who can’t afford to