Crumbl Cookies announces first CT location in Milford
Pink boxes full of Crumbl’s “world’s best cookies” will be sold at its first Connecticut location in Milford, the popular cookie brand has announced on its website.
Though a representative for the Milford store was not immediately available for comment on opening date, the site lists the new location at 1642b Boston Post Road. Hours are listed as Monday - Thursday from 8 a.m. to 10 p.m. and Friday - Saturday from 8 a.m. to midnight.
Crumbl Cookies was founded by two cousins, CEO Jason McGowan and COO Sawyer Hemsley. Their first location opened in 2017 in Logan, Utah, and only served fresh milk chocolate chip cookies for takeout and delivery.
Since 2017, the brand now has 264 bakeries in 36 states nationwide, making it the fastest-growing cookie company in the nation, according to the website. The cookie company also has 3.1 million followers on TikTok.
In an interview with “Good Morning America,” McGowan said they use social media and turned to TikTok to market the cookies. “Since the beginning, social media quickly became the heart of our company,” he said. “It’s where we announce our weekly flavors and communicate with our fans on an individual yet expansive scale.”
Crumbl cookies are packaged in a “unique, oblong” shaped box with the brand’s signature pink coloring, making it recognizable and Instagrammable.
Not only did Crumbl grow in locations, but also in its cookie flavors. Crumbl is known for its rotating menu, which was established in December 2018. Each week the stores change their menus with new and current recipes.
According to its website, the brand focuses on developing “unique and delicious cookies” inspired by popular flavors, foods, desserts of all kinds like pies to cakes and more. Customers can try flavors like dulce de leche, pecan pie, milk chocolate chip, classic sugar and more.