Hemp milk liqueur hits the mar­ket

Connecticut Post - - BUSINESS - By Alexan­der Soule Alex.Soule@scni.com; 203-842-2545; @ca­soul­man

AGreen­wich firm an­nounced Wed­nes­day what it says is the world’s first hemp milk liqueur, com­ing on the heels of two fla­vors that have won dis­tri­bu­tion in more than 1,000 retail stores and restau­rants.

Bom Bom Brands was cre­ated in 2016 by spouses Kevin Mow­ers and Eva Maria Janerus to pro­duce cream-based liqueurs, re­leas­ing its first two fla­vors, Coco Mochanut and Nilli Vanilli.

Mow­ers and Janerus have added to that lineup with Fully Baked, which Bom Bom de­scribes as a blend of rum and hemp milk with choco­late chip cookie and brownie fla­vors. Bom Bom lists recipes for its liqueurs at drinkbom­bom.com.

In a re­lease, Bom Bom said the hemp milk it uses does not con­tain the chem­i­cal THC found in mar­i­juana, and has al­co­hol by vol­ume in line with that of liqueurs such as Bai­ley’s, sold by Di­a­geo, which has its main U.S. of­fice in Nor­walk and where Mow­ers worked ear­lier in his career. The Bai­ley’s fla­vor lineup in­cludes almond milk, straw­ber­ries and cream, pump­kin spice, espresso, salted caramel, choco­late cherry and vanilla cin­na­mon.

Bom Bom be­comes the lat­est Con­necti­cut com­pany to ex­plore hemp as a food fla­vor­ing af­ter the Food & Drug Ad­min­is­tra­tion lifted re­stric­tions sev­eral years ago. SoNo 1420 Ar­ti­san Dis­tillers is near­ing a sum­mer open­ing of a whiskey tast­ing room in South Nor­walk. In Westch­ester County, N.Y., Hud­son River Foods is tout­ing a Tempt Hemp line of hemp milk, tofu and yo­gurt.

More than 30 spir­its stores in south­west­ern Con­necti­cut carry Bom Bom to­day, to in­clude chains Al’s Ware­house, BevMax, Car­aluzzi’s Wine & Spir­its, Kin­dred Spir­its & Wine, Stew Leonard’s Wine, To­tal Wine & More, and Ware­house Wine & Liquor. Bom Bom lists a sug­gested retail price of be­tween $20 and $22 for a 750-mil­li­liter bot­tle.

In­cludes prior re­port­ing by Ma­caela J. Ben­nett.

Tyler Size­more / Hearst Con­necti­cut Me­dia

Bom Bom founder Eva Maria Janerus and Kevin Mow­ers in Fe­bru­ary.

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