Country Living (USA)

12 Pa­per San­tas

- Virginia · Coca-Cola Company · Santa Claus · Newport News · Newport News

SUB­MIT­TED BY: C.N., New­port News, VA

PROVE­NANCE: Found among her great aunt’s be­long­ings

WHAT IT IS: An­tiques Road­show’s ex­ec­u­tive pro­ducer Mar­sha Bemko checked in with ap­praiser Leila Dun­bar and re­ports that you have a col­lec­tion of Coca-Cola Santa pa­per bot­tle rings from the 1930s–1940s. Il­lus­tra­tor Haddon Sund­blom’s iconic Coca-Cola Santa Claus de­buted in 1931 (see side­bar, page 32) and was adapted for ad­ver­tis­ing in magazines and on store dis­plays, billboards, posters, cal­en­dars, and even plush dolls. Leila tells us your pa­per rings were hung on in­di­vid­ual bot­tles of Coca-Cola in store dis­plays, pro­mot­ing the drink as a hol­i­day sta­ple for en­ter­tain­ing and for giv­ing.

WHAT IT’S WORTH: $5 to $25 each, de­pend­ing on con­di­tion

 ??  ?? did you know...
Move over, milk! Prompted by the 1937 “‘Give and take,’ say I” pro­mo­tion, chil­dren started leav­ing out a bot­tle of Coca-Cola for Santa’s night­time visit.
did you know... Move over, milk! Prompted by the 1937 “‘Give and take,’ say I” pro­mo­tion, chil­dren started leav­ing out a bot­tle of Coca-Cola for Santa’s night­time visit.

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