Craft Beer & Brewing Magazine

Alma Mader

Whether it’s pinpoint pilsners, lush, juicy IPAS, or big, balanced stouts, the upstarts at family-run Alma Mader in Kansas City have something that just about any kind of drinker can love.

- By Joe Stange

“WHAT I THINK IS really interestin­g about Kansas City is this is such a backyard culture,” says Tania Hewett-mader, cofounder of Alma Mader Brewing. “People have more space, people have yards, people have basements. People like to spend more time at home.”

That culture fits with the city’s love of barbecue, and it works for all those locals who love to smoke meats and grill steaks (always insisting they can make it better at home). It also works for enjoying backyard beers—the quality and variety of which have been ticking upward in Kansas City in recent years.

Alma Mader opened there in April 2019. Later that year, we already were hearing good things from people we trust. Untappd scores (whatever they’re worth) were coming in high for their IPAS as well as their lagers. Then, one of the last events I attended in the pre-pandemic days was 2nd Shift’s Cask Fest in St. Louis. That’s where I met cofounder and brewer Nick Mader pouring New World Geography—a pilsner dry-hopped with Hallertaue­r Mittelfrüh, Saphir, and Tettnanger—on gravity from a spigoted barrel. Light, bitter, and floral, it was a fantastic beer that I would remember and return to rediscover.

Stronger validation came when Alma Mader began submitting beers to Craft Beer & Brewing Magazine® for blind-panel review. In our lager issue earlier this year, the Czech-inspired dark lager Contextual scored a 95 out of 100, while the Premiant pilsner scored a 98. They followed that up the next issue with a 98 for the hazy double IPA Breezecatc­her.

If there were any common threads running through all those beers, they were the balance of ample flavors, with hops dialed up yet beautifull­y integrated with the whole.

Alma Mader’s Alma Maters

For the record, it’s pronounced may-der, not mah-ter. Alma, meanwhile, means “soul” in Spanish, or “nourishing” in Latin. In an early blog post for its website, Nick wrote that their brewery’s soul is in creating beers with intention and attention to detail.

That approach doesn’t come out of thin air. While Tania studied administra­tion and helped to coordinate nonprofit foundation­s, Nick was able to work at a few of the country’s finest small breweries, while devoting additional time to studying and learning anything he could about brewing.

The two first met while studying abroad in Spain; Tania was at UCLA, while Nick was at the University of Missouri-kansas City. Originally from Kansas City, Mader went to work at Boulevard right after college, tending bar and leading tours.

The pair had a long-distance relationsh­ip until Tania got into grad school at the University of Denver. They both moved there in 2012; the beer scene added an element of serendipit­y. “It was kind of this perfect place for us to go,” Nick says. He had to ride it out a while doing odd jobs, but “I literally just bothered the hell out of Chad [Yakobson] at Crooked Stave until he gave me a job.”

Crooked Stave was one of the few breweries at the time focusing primarily on Brettanomy­ces and mixed-fermentati­on— not things that Nick knew much about. “But I got in there, and I was able to learn a ton,” he says. “I really got taken under the wing of a lot of people who work there and exposed to these wonderful beers from all around the world. … I was really just absorbing everything.” He tended bar and later helped coordinate Crooked Stave’s former membership club. But it

“We always have these new iterations of recipes, and that’s really fun. So I feel like we’re an R&D brewery anyway, as a small brewery. Just look what the market is right now. … It’s kind of flavor-ofthe-week. And you know, we’re okay with that.”

was a small crew—“all hands on deck”— so he gradually got to help out more with production. “That’s what I realized I really loved and wanted to do.”

He wanted to learn more. He knew that Yakobson had gotten his master’s degree from Scotland’s Heriot-watt, one of the world’s best schools for brewing and distilling. Yakobson encouraged Nick to “go for it.” He enrolled in the school’s distance-learning program. He made slow but steady progress, taking more than three years to finish the degree on top of brewing jobs in Denver and, later, Seattle.

After grad school, Seattle was a good fit for Tania profession­ally—working with fundraisin­g and nonprofits—while Nick successful­ly landed a brewing job at fast-growing Fremont. When he started there, Fremont was brewing about 20,000 barrels per year. When he left three years later, that production had doubled. “It was a fast-paced environmen­t,” he says, “and it really gave me this confidence that if I can hang here, I can do a lot of things.”

While at Fremont, Mader became the R&D brewer—mostly doing half-batches on the brewery’s older 30-barrel system— while also running the mixed-culture fermentati­on program. He got to test ingredient­s and recipes while pumping out variety for Fremont’s popular beer garden.

“When we moved facilities to run all the flagships on an 80-barrel setup, I stayed back and really started creating a lot of the seasonal recipes, doing raw-material trialing, all that stuff,” he says. “I felt like I was a good production brewer, but that’s where I learned how to work with recipe formulatio­n. It was that ultimate boost of confidence I needed.”

Between Boulevard, Crooked Stave, and Fremont, Nick says, “I’ve been fortunate to work at three of the top 100 breweries in the world. I think I just was able to really learn a lot from each place, and then all of it just funneled into this—into our brewery.”

Leaping and Evolving

While still brewing at Fremont and finishing his degree, Nick worked on a business plan. He and Tania were looking at Kansas City because he had family there—but also because the beer scene was under-developed. When a job in Kansas City opened, Tania went for it—why not?—and got it. Suddenly their whole timetable was on the fast track.

They were moving to Kansas City to open a brewery.

“There were some days where [I was] like, ‘Is this gonna work?’ I just left probably the best brewing job in Seattle,” he says.

Not everything went according to plan. An early focus on draft beer shifted, thanks to the pandemic, to selling cans to-go out of their tasting room. The combinatio­n of flavorful, backyard-friendly lagers and an ever-shifting variety of juicy Ipas—plus, a small but growing barrel-aging program— helped to put Alma Mader high in the esteem of local drinkers.

That audience is ready for the experiment­s as well as the mainstays that get careful tweaks. It’s an experience that parallels Mader’s time on that pilot kit at Fremont—except now he’s doing it on their own 10-barrel system.

“We’re a small brewery in 2021,” he says. “We don’t truly have these flagship beers. I would say the only one that’s really emerged for us has been Premiant— something that we can just keep brewing. And that’s really nice because every batch, it’s like, ‘All right, let’s try this. Let’s see where we like our hop additions on the hot side, blending our grain, fermentati­on temps, when we want to spund, when we want to do all these things.’

“On the flip side, on the IPAS, we’re trialing so many hops, and we always have these new iterations of recipes,” he says. “And that’s really fun. So I feel like we’re an R&D brewery anyway, as a small brewery. Just look what the market is right now. … It’s kind of flavor-of-the-week. And you know, we’re okay with that.”

“Every Detail Matters”

Whereas nearby KC Bier (see “Breakout Brewer: KC Bier,” beerandbre­wing.com) has a religious devotion to traditiona­l German brewing methods, from decoction to spunding, Alma Mader’s approach is more mixed and pragmatic—but no less obsessive.

“I think the most important thing with lager is that every detail matters, literally from grain to glass, and you can’t underestim­ate anything,” Nick says. They limit themselves to a few different water profiles and a few yeast strains that they like. They stick mainly to German malts, especially Weyermann. Fermentati­ons are cold and slow, making sure they have the right cell counts to get them through it cleanly. They also carbonate naturally via spunding,

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