URW Com­mu­nity FCU

As­sets: $119 mil­lion No. of Em­ploy­ees: 39 CEO: Ch­eryl Doss

Credit Union Journal - - Special Report - Danville, VA www.ur­wfcu.org

WHILE ANY­ONE CAN BE HIRED TO do a job, URW Com­mu­nity Fed­eral Credit Union knows that a great em­ployee who has built a re­la­tion­ship with a mem­ber can’t be re­placed.

“Our em­ploy­ees are ex­cited about com­ing to work ev­ery day. It’s not a job for us, it’s a pas­sion,” said CEO Ch­eryl Doss. “Whether it’s help­ing a mem­ber or be­ing in­volved in a com­mu­nity ser­vice pro­ject or hav­ing a fun event planned at work, ev­ery day is an ad­ven­ture and ev­ery em­ployee is in­cluded.”

To en­sure em­ploy­ees are en­gaged and in­spired, URW Com­mu­nity FCU pro­vides con­tin­u­ing ed­u­ca­tion for em­ploy­ees at no cost for ad­vance­ment in their field. Staff are also sent to con­fer­ences for con­tin­u­ing ed­u­ca­tion op­por­tu­ni­ties as well to at­tain spe­cific cer­ti­fi­ca­tions.

“Our ac­coun­tant re­ceived his mas­ter’s de­gree at no cost to him in the field of ac­count­ing,” said Oper­a­tions Man­ager Lyn Far­ley. “We em­ployed an­other young man after work­ing in our high school branch. He was even­tu­ally pro­moted to head teller.”

URW Com­mu­nity FCU also pays em­ploy­ees to be mem­bers of the lo­cal Ro­tary Club. Other staffers are spon­sored at the lo­cal Cham­ber of Com­merce South­side Lead­er­ship class.

“This is a six-month in­vest­ment of paid time away from work one day a month to teach lead­er­ship skills to our em­ploy­ees,” said Doss. “We go be­yond a team en­vi­ron­ment where ev­ery­one is will­ing to help each other. We have a strong fam­ily at­mos­phere that makes em­ploy­ees feel com­fort­able voic­ing their ideas to man­age­ment.”

Founded in 1970, URW Com­mu­nity FCU sup­ports nine branches and more than 23,000 mem­bers.

“To­gether We Make Fam­ily.” Se­nior lead­er­ship and em­ploy­ees pose out­side head­quar­ters.

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