Alabama Credit Union

As­sets: $775 mil­lion No. of Em­ploy­ees: 216 Pres­i­dent/ceo: Steve Swof­ford

Credit Union Journal - - Special Report - Tuscaloosa, AL­aba­

ALABAMA CREDIT UNION’S “HIGH Per­for­mance Teams” pro­vides a plat-

form for em­ploy­ees from a cross-section of de­part­ments and lev­els to pro­vide in­put on strate­gic ini­tia­tives. In 2017, Team Hy­dro took it a step fur­ther by cre­at­ing a weekly video broad­cast de­vel­oped from footage that they so­licited, recorded and edited for all staff to view.

“New items, items of in­ter­est and mes­sages from se­nior lead­ers are fea­tured,” said CEO Steve Swof­ford. “We also en­gage in weekly ‘tal­ent de­vel­op­ment’ ses­sions so that em­ploy­ees have a con­stant on-ramp for train­ing, pro­fes­sional de­vel­op­ment and tal­ent di­ver­si­fi­ca­tion op­por­tu­ni­ties.”

Swof­ford said em­ploy­ees who feel sup­ported by man­age­ment will bet­ter sup­port mem­bers. To this end, the CU’S mis­sion state­ment was re­cently up­dated: To en­hance the lives of our mem­bers and team mem­bers, strengthen our com­mu­ni­ties and live our shared val­ues.

“The man­age­ment team’s top pri­or­ity is to give op­por­tu­ni­ties for growth and de­vel­op­ment to our em­ploy­ees,” said Swof­ford. “Ev­ery­one here knows about our longterm strat­egy and how they fit into the big­ger pic­ture of help­ing our mem­bers, our com­mu­ni­ties and one an­other.”

Em­ploy­ees are en­cour­aged to pro­vide over 15 paid hours in com­mu­nity in­volve­ment time. In 2016, over 2,886 hours of com­mu­nity ser­vice was logged. The CU also founded its pri­mary char­ity, Se­cret Meals for Hun­gry Chil­dren. This as­sis­tance pro­vides week­end food packs to “chil­dren iden­ti­fied as go­ing with­out nutri­tion” over the week­end, ex­plained Swof­ford.

“Se­cret Meals cur­rently feeds 2,500 chil­dren each Fri­day that school is in ses­sion,” he said. “Our em­ploy­ees play

an im­por­tant part in help­ing Alabama Credit Union reach our fund­ing goals to en­sure we can con­tinue to pro­vide food packs to any child in need.”

Founded in 1956, the CU cur­rently op­er­ates 27 branches and serves nearly 69,000 mem­bers.

Em­ploy­ees from Alabama CU’S Fayette branch de­liv­ered gift bas­kets of good­ies to the staff of a lo­cal nurs­ing home.

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