License plate funds turn to the NFL'S 49ers for support
By buying a license plate, California motorists already can show their love for Lake Tahoe, Yosemite and the state's beaches, along with firefighters, museums and other programs.
Now another cause may be coming to bumpers across the state — NFL teams. On May 2, California's Natural Resources Agency, which runs the state parks department, announced it is sponsoring a specialty license plate with the San Francisco 49ers Foundation to raise money for state parks programs.
The proposed plate has the 49ers logo on it, with the words “Faithful to State Parks.”
Overall, 75% of the proceeds from sales would go to the state's “Outdoors for All” program, which aims to expand access to parks to underserved communities, along with other state parks projects.
“It's important that Californians have equitable access to parks,” said Lisa Lien-mager, a spokeswoman for the state Natural Resources Agency. “It shouldn't depend on your zip code. A lot of Californians don't have parks in their neighborhoods. We are trying to invest in parks-poor places and expand access.”
The 49ers Foundation also would receive 25% the proceeds for the team's youth and science education programs.
The specialty NFL plates will cost $50 initially and then $40 per year to renew. A personalized plate fee is $103 and $83 to renew.
They are eligible for autos, trucks, motorcycles or trailers, and only for California vehicles. More information is at 49ersplates.com
But just like an extra point on a rainy day, the future of the license plate is no sure thing. Under state law, 7,500 people must prepurchase orders before the Department of Motor Vehicles will produce any new specialty plate.
Justin Prettyman, executive director of the 49ers Foundation, said that the team will promote the plate at its games this fall, and is planning to have team legend Jerry Rice help in the effort.
“We are very intentional in encouraging students and children to play,” Prettyman said. “It's not an emphasis on football as much as being active. It's a no brainer for us.”
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