WHITNEY CURRY

Title: Chief marketing officer

Organization: Pacaso

Hometown: “I'm one of those rare people who actually is a Seattle local. I have not left. I married an awesome guy whose family is also local, and then we had kids. Now we're positioned right between all of the grandmas, so we're never leaving.”

Her mom turned her onto real estate: During middle school, Curry's mother went to work in real estate sales. “She had such a passion for helping people find a home and find a home that met their needs. Being a field salesperson didn't appeal to me, but the category did, and what I now have the language to describe as marketing.”

From Zillow's first intern to marketing exec: “When an opportunity presented itself for me to intern at Zillow, which at the time was a supersmall startup in Seattle, I thought, `Oh, this could be an interesting way to combine my interest in real estate with technology and marketing.' ” Curry moved up the ranks to director of brand marketing for Zillow until 2019. After 12years, she left in search of a new challenge.

“Two other former execs at Zillow were feeling similarly and were planning their exit. And so we left together and founded Kingston Marketing Group. They're still operating today. But while I was there, I decided I was really missing being in-house, and so, when the opportunity presented itself to me to be full time in a company and to be able to dedicate all of my thoughts to one client and one specific customer problem to solve, I jumped at the opportunity to be at what is now Pacaso.”