Daily Camera (Boulder)

Fresca Foods promotes Brandon Viar to CEO


Fresca Foods, a Louisville­based and privately held natural foods manufactur­er, has promoted Brandon Viar to the position of CEO. He previously served as CO-CEO.

The company also expanded its shareholde­r and leadership team.

“I am thrilled to accept the challenge of leading the company, and even more thrilled with the industry-leading talent that we have assembled to support our developmen­t,” Viar said in a press statement.

“Fresca has supported the growth of the natural products industry for more than 20 years and has continued to grow throughout the pandemic. We are a multi-platform manufactur­er and an exceptiona­l innovation partner, with lots of room to grow,” Viar said.

Fresca, like many of its peers in food manufactur­ing, has faced challenges spurred on by the COVID-19 pandemic, including supply chain challenges, ingredient shortages and the continuing labor crisis.

The natural and organic products industry is thriving despite these obstacles, growing 12.7% across all sales channels to reach $259 billion in 2020, according to Nutrition Business Journal.

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