Daily Local News (West Chester, PA)

Teen retailer Delia’s to liquidate stores

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NEWYORK» Delia’s said Friday that it plans to liquidate its stores and file for Chapter 11 bankruptcy protection.

The company has struggled with weak sales for years and has not reported an annual profit since 2007. It announced in September that it was conducting a strategic review and said Friday that it is making these moves after being unable to find a merger partner, or get an acquisitio­n or financing proposal.

Delia’s, like many other teen retailers, has failed to thrive in a changing retail environmen­t. Teenage shoppers are going to the mall less and when they do, are opting to shop instead at fast-fashion stores like H&M and Forever 21.

The company is not alone in its troubles. Competitor Abercrombi­e & Fitch has tried to overhaul its business but reported earlier this week that its sales fell in its most recent quar- ter. And teen retailer Aeropostal­e Inc. announced this week that its third-quarter loss widened on weaker sales.

Delia’s, based in New York, said that it has entered a deal with Hilco Merchant Resources LLC and Gordon Brothers Retail Partners LLC to liquidate its merchandis­e, as well as dispose of certain furnishing­s, trade fixtures and equipment. Merchandis­e sales under the agreement may start as early as Friday.

The company that it plans to seek the bankruptcy court’s approval to close all existing stores and distributi­on centers and to conduct store closing and going out of business sales.

Delia’s had 95 stores at the end of its most recent quarter, which concluded in August. It also sells clothes, shoes and accessorie­s through its website and a catalog business.

Its shares have lost nearly 89 percent of their value in the 12 months, based on Thursday’s closing price.

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