Giant Food Stores has new name, new logos

Giant Food Stores has rolled out a new name and a new look to its logos.

CARLISLE » Giant Food Stores has rolled out a new name and a new look to its logos.

The new name — The Giant Company — was announced by the Carlisle-based supermarket chain Wednesday, during its annual meeting in Hershey.

In a press release announcing the change, the company said the new name highlights “the important role the company, its stores and team members have played in the lives of families,” since the company was founded in 1923.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” Nicholas Bertram, president, The GIANT Company, said in the release. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer.”

The Giant Company operates 14 stores in Chester County, 9 stores in Delaware County and 21 stores in Montgomery County.

As part of the branding initiative, logos for each of Giant’s brands — Giant, Martin’s Giant Heirloom Market Giant Direct and Martin’s Direct — have been “refreshed,” according to the company. Most notably, the leaf that is part of the “A” in each banner’s name, has been designed to signify The Giant Company’s “commitment to growth and freshness.” In addition, the company will use “contemporary color and design scheme.”

The change won’t be visible everywhere right away. The company said it will be incorporating the new name and logos into its operations through the year. The first visible sign of the change, however, can be seen on the exterior of the Giant Center in Hershey, and at the company’s Carlisle headquarters.

Bertram added that while the company’s name and logos are changing, its commitment to its customers is not.

“As a purpose-driven organization, we are laser-focused on our goal of making a difference in the lives of those we serve, inside our stores, online and deep within our communities,” he added.

The Giant Company operates 186 stores across four states including Pennsylvania, Maryland, Virginia and West Virginia. The company has more than 33,000 employees.

Giant Food Stores has changed its name and logos.